“Metrics is not about telling people do better. It’s about telling that story.” – Joshua McDonald
Joshua brings cycle time as his biggest current coaching challenge. The problem is familiar: when a Scrum Master points to a story with high cycle time, developers can feel blamed, even when the intent is learning. Joshua reframes the metric as a storyteller.
Instead of asking why someone took too long, he asks what journey the story went through, where it changed hands, where it waited, and what the team now knows that it did not know at the start. He also describes practical tactics: warn people in advance before discussing specific stories, keep the language gentle, avoid forcing people to explain themselves publicly, and sometimes skip the metric conversation entirely when the team needs encouragement more than analysis.
Metrics matter because they move coaching away from gut feeling and toward observable patterns. Used well, cycle time becomes a barometer for stress, bottlenecks, missing product owner review, and places where the team needs support.
Self-reflection Question: How do you introduce metrics so the team becomes curious about the system instead of defensive about individual performance?
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About Joshua McDonald
Joshua is endlessly curious about better ways of working. He helps teams grow by blending experimentation, creativity, and AI with practical coaching. When a meeting feels routine, he’s already testing a new approach to make it more valuable. Energetic and inventive, he turns everyday collaboration into opportunities for team growth.
You can link with Joshua McDonald on LinkedIn.

Christian Thordal is a former Danish Army officer turned Agile Coach. He works with leaders and teams to create clarity, accountability, and momentum in complex organizations. His approach blends military leadership principles with modern product development, helping organizations move from discussion and strategy to real execution and measurable results.
As Scrum Master we work with change continuously! Do you have your own change framework that provides the guidance, and queues you need when working with change?
Karina Margole is an Agile Coach with over a decade of experience, based in the UK. She has ADHD and a passion for creating an environment where everyone can do their best work. Karina approaches her work with a holistic, systemic view while also paying attention to individuals on a personal level.
Retrospectives, planning sessions, vision workshops, we are continuously helping teams learn about how to collaborate in practice! In this Actionable Agile Tools book, Jeff Campbell shares some of the tools he’s learned over a decade of coaching Agile Teams. The pragmatic coaching book you need, right now! Buy
Kevin is the lead scrum master at Domestic and General, with 10 years’ experience in project management before moving into scrum mastery. He now heads up a team of scrum masters, whilst continuing to support his own squads. Kevin believes scrum masters need to focus on self-improvement to turbocharge their ability to better support teams and the wider business on the journey to effectiveness.