“Who am I going to deliver to, and how urgent is this task for them?” – Pankaj Kumar
Pankaj’s current challenge will sound familiar to many Scrum Masters and Product Owners: too many important demands, all arriving at once. He runs his consultancy, Test2Deploy, works with a startup, serves as a board member in Agile Finland, and is also building a healthcare app. The problem is not motivation.
The problem is deciding what deserves attention when everything looks valuable. Pankaj uses a simple prioritization matrix built around value and importance, then adds practical filters: deadline, effort, risk, impact, stakeholder, and the stage of the work. Is it still planning? Is it in execution? Can it be delegated? Can it be removed?
Vasco connects this personal challenge back to product work, because teams face the same question every sprint. Prioritization is not just a private calculation. The stakeholder matters because they understand urgency, tradeoffs, and business consequences. Pankaj’s approach gives Scrum Masters a useful coaching angle: help teams make the decision criteria visible before the pressure hits.
In this episode, we refer to prioritization, stakeholder management, and Product Ownership.
Self-reflection Question: What criteria does your team use when two pieces of work both look urgent?
Transform Your Agile Teams with Hard-Earned Lessons from Super-Experienced Scrum Masters
Do you wish you had decades of experience? Learn from the Best Scrum Masters In The World, Today! The Tips from the Trenches – Scrum Master edition audiobook includes hours of audio interviews with SM’s that have decades of experience: from Mike Cohn to Linda Rising, Christopher Avery, and many more. Super-experienced Scrum Masters share their hard-earned lessons with you. Learn those today, make your teams awesome!
About Pankaj Kumar
Pankaj Kumar is an experienced Scrum Master and Agile Coach with over 18 years in IT. He helps teams adopt Agile ways of working, improve collaboration, remove impediments, and deliver value consistently. He facilitates Scrum ceremonies, coaches teams and stakeholders, and supports Agile transformation across organizations.
You can link with Pankaj Kumar on LinkedIn.

Deborah is an Enterprise Agile Coach with a decade of experience championing Agile principles across organizations. Passionate about collaboration and continuous improvement, Deborah genuinely loves what she does—empowering others to work smarter, deliver value, and thrive in dynamic environments.
Sheik is a seasoned product and Agile leader with over 20 years of experience scaling innovative, customer-centric digital solutions. A certified Scrum and Agile expert, he bridges strategy and execution, driving high-performance teams at enterprises like Rabobank and citizenM. As a hands-on builder, Sheik created Scrumling—a free, interactive Agile training platform—and ScrumJobs.net, a niche job board for Agile professionals. His passion lies in transforming theory into impactful, real-world results.
Arun is an Agile delivery leader at Bosch Global Software Technologies who builds high-performing, data-driven ecosystems. He blends flow metrics, Jira analytics, Power BI, and applied AI to turn delivery into a transparent, predictable system.
Joshua is endlessly curious about better ways of working. He helps teams grow by blending experimentation, creativity, and AI with practical coaching. When a meeting feels routine, he’s already testing a new approach to make it more valuable. Energetic and inventive, he turns everyday collaboration into opportunities for team growth.