Attract the right customers with another #ExtremeContracts principle: Customer Channel

This is a guest blog post by Jacopo Romei. Author of the Italian version of the book Extreme Contracts, and author of an upcoming book on the same topic in English.

We all know how easy it is to leave Netflix after having subscribed to their service.

Whenever you want to cancel the subscription, you just click a button and you are free, no questions, no tricks, no cheating.

You are free to use the service until the date you had paid for and you will be free to rejoin again, whenever you want. This feeling of freedom is a crucial part of Netflix branding, and was a key attractor for their first users. You read it on their homepage, clear and bold: “Watch anywhere. Cancel anytime.” It is a promise, second only to the one about the chance to see your favorite movies in full mobility on any device.

Now, imagine for a minute, what would happen if Netflix were to not keep their promises. Imagine that Netflix would ask for extra documentation before the user was allowed to leave, perhaps even setting a mandatory notice period, preventing users from quitting when too close to the subscription expiry date.

Imagine what would happen if Netflix wouldn’t actually allow you to “cancel anytime.” If this nightmare scenario was a reality, tons of disappointed friends would tell you that Netflix is not up to expectations, they would abandon the service with no intention to return, and they would actively discourage other people from subscribing in the first place! In the end, Netflix would see fewer users and less engagement.

The Anti-Netflix contract

The plot thickens…

Continue reading Attract the right customers with another #ExtremeContracts principle: Customer Channel

Rachel Martz: behind great teams, there’s a hard-working Product Owner!

When PO’s give their full attention to the team, great things happen. In this episode, we talk about the hard-working, committed PO but also explore what happens when the PO forgets one of their basic responsibilities: communicate Non-Functional Requirements.

The Great Product Owner: The hard-working, committed PO

In our Coach Your Product Owner course, we have a module that specifically tackles the most common PO anti-pattern: not being available. However, in this episode, we talk about the opposite. The tremendous impact that a PO can have when they are present and willing to work with the team. Add a bit of trust, and see the team excel, with the help of the PO!

The Bad Product Owner: Forgetting non-functional requirements

Even when the Product Owner might have a Vision or a “story” for the product, the fact is that the PO role is much more than knowing what the product is about. In this segment, we discuss how forgetting simple things (like non-functional requirements) can totally destroy the effectiveness of the PO role.

Are you having trouble helping the team working well with their Product Owner? We’ve put together a course to help you work on the collaboration team-product owner. You can find it at: bit.ly/coachyourpo. 18 modules, 8+ hours of modules with tools and techniques that you can use to help teams and PO’s collaborate.

About Rachel Martz

Rachel has been in digital product development for over 20 years, having performed every role imaginable. She entered the agile space 13 years ago, doing hands-on product strategy and development modernization. 

Rachel is in the data and analytics industry at the moment and loves being a Scrum Master because it’s the most impactful role she can have for helping improve people’s lives.

You can link with Rachel Martz on LinkedIn

Rachel Martz: how to motivate people for change

When change processes get started, it is usually because of one or more individuals taking ownership and putting their own effort in that change process. Scrum Masters can start the process, but we quickly need to find our first “allies” or the “guiding coalition” for change. In this episode, we talk with Rachel about how we can help those individuals join the guiding coalition, and how to motivate them to help the change process progress.

Featured Retrospective Format for the Week: A Sprint Goal focused retrospective

Rachel has slowly moved away from pre-formatted retrospectives and found that fostering conversations around the Sprint Goals is the way she can help teams more effectively. In this segment, we talk about what that looks like for Rachel’s teams and share some insights on how that approach might also work for you.

About Rachel Martz

Rachel has been in digital product development for over 20 years, having performed every role imaginable. She entered the agile space 13 years ago, doing hands-on product strategy and development modernization. 

Rachel is in the data and analytics industry at the moment and loves being a Scrum Master because it’s the most impactful role she can have for helping improve people’s lives.

You can link with Rachel Martz on LinkedIn.

Rachel Martz: The steps to adopt Lean Product Development

In this episode, we discover the approach that Rachel has found when she needs to help an organization adopt Lean Product Development. It’s not an easy process, but Rachel breaks it down for us. Through her experience, we learn a path that may help us when we help the organization we work with.

About Rachel Martz

Rachel has been in digital product development for over 20 years, having performed every role imaginable. She entered the agile space 13 years ago, doing hands-on product strategy and development modernization. 

Rachel is in the data and analytics industry at the moment and loves being a Scrum Master because it’s the most impactful role she can have for helping improve people’s lives.

You can link with Rachel Martz on LinkedIn

Rachel Martz on how to help Scrum teams in a crisis of trust

When Rachel worked with this team, it had been banned from releasing to production. Never a good sign. But she quickly learned that the situation was even worse: the team members were distrustful of each other, people avoided each other and closed the dialogue quickly. What should a Scrum Master do in this extreme situation? We discuss this, and other insights that can help you work with teams that have lost trust in each other.

Featured Book of the Week: The Power of Spirit: How Organizations Transform

In The Power of Spirit: How Organizations Transform by Harrison Owen, Rachel found a new metaphor for organizational change. She also learned how important it is to invest in learning the history of why people do what they do in the organizations we work for.

About Rachel Martz

Rachel has been in digital product development for over 20 years, having performed every role imaginable. She entered the agile space 13 years ago, doing hands-on product strategy and development modernization. 

Rachel is in the data and analytics industry at the moment and loves being a Scrum Master because it’s the most impactful role she can have for helping improve people’s lives.

You can link with Rachel Martz on LinkedIn.

Rachel Martz: How Scrum Master can help teams that have lost all hope

As a new Scrum Master in that team, Rachel learned that other Scrum Masters had tried to help the team and failed. It was not an easy start for Rachel. At this point, many Scrum Masters would help the team “see the light”, why they needed the Scrum Master. But that’s not what Rachel did and it probably helped her have a much bigger impact than she would have otherwise. 

In this episode, we explore what to do when you join a team that is feeling apathy and try to understand why that apathy might have developed in the first place.

About Rachel Martz

Rachel has been in digital product development for over 20 years, having performed every role imaginable. She entered the agile space 13 years ago, doing hands-on product strategy and development modernization. 

Rachel is in the data and analytics industry at the moment and loves being a Scrum Master because it’s the most impactful role she can have for helping improve people’s lives.

You can link with Rachel Martz on LinkedIn.

Angeliki Hertzfeldt: On what happens when the PO isn’t interested in what it means to be a good PO

Some PO’s want to give it all, and be as good PO’s as they can be, others are lost, and don’t even have a Product Vision. In this episode, we talk about these 2 contrasting types of PO’s and how they affect the teams they work with.

The Great Product Owner: The committed PO

A great PO knows when they need help, and continuously work to improve their understanding and performance in that role. If the Product Owner has a clear Vision, and is able to communicate it to the team, that’s half-way to being a better PO. We also discuss several other aspects that tell you if the PO is committed to the role or not.

The Bad Product Owner: No-Vision PO

When the PO comes to Sprint planning and asks the team “What do you want to work on?” that’s a worrying sign. When you see that the PO isn’t worried about priorities, and doesn’t have a Vision, that’s a very serious problem for the team. In this segment, we talk about the consequences this PO had on the team, and how Angeliki was able to help that PO and the team.

Are you having trouble helping the team working well with their Product Owner? We’ve put together a course to help you work on the collaboration team-product owner. You can find it at: bit.ly/coachyourpo. 18 modules, 8+ hours of modules with tools and techniques that you can use to help teams and PO’s collaborate.

About Angeliki Hertzfeldt

Angeliki finds that Scrum has transformed her into a better person: in the working environment, with friends and strangers, in social activities, and with her family, as a new mum.

You can link with Angeliki Hertzfeldt on LinkedIn and connect with Angeliki Hertzfeldt on Twitter

Angeliki Hertzfeldt: 3 aspects to keep in every Agile Retrospective

Is the team swarming? Are they talking to each other face-to-face, instead of e-mail? Those are just some of the questions that Angeliki asks when assessing the team’s ability to continue to work without the daily presence of the Scrum Master.

We also talk about some of the worrying signs that sometimes Scrum teams show. 

Featured Retrospective Format for the Week: 3 aspects to keep in every retrospective

Angeliki uses many different formats for the Retrospectives she facilitates. But in all of those she tries to keep certain aspects fixed. She shares with us 3 aspects that help her constantly change the format, but keep certain things the same so that the retrospective also feels familiar. 

About Angeliki Hertzfeldt

Angeliki finds that Scrum has transformed her into a better person: in the working environment, with friends and strangers, in social activities, and with her family, as a new mum.

You can link with Angeliki Hertzfeldt on LinkedIn and connect with Angeliki Hertzfeldt on Twitter.

Angeliki Hertzfeldt: How to help Scrum teams continuously improve

The role of Scrum Masters is to help the team improve. Those improvements are changes that we also need to help the team understand and implement. In this episode, we talk about what Scrum Masters can do to help the teams continuously improve and change.

About Angeliki Hertzfeldt

Angeliki finds that Scrum has transformed her into a better person: in the working environment, with friends and strangers, in social activities, and with her family, as a new mum.

You can link with Angeliki Hertzfeldt on LinkedIn and connect with Angeliki Hertzfeldt on Twitter

Angeliki Hertzfeldt: How to help a Scrum team survive an overbearing team member

When certain behaviors emerge in a team, the consequences can be catastrophic. In this episode, we talk about what happens when one of the team members tries to constantly push their perspective. We discuss what were the consequences for this specific team, and how we can ensure that the team does not fall into a negative spiral of conflict, rumors, and disengagement.

Featured Book for the Week: The Scrum Guide

Although The Scrum Guide is not a book, it is a reference document for everyone wanting to practice Scrum at work. While the rules in the guide are simple, the more we read them, the more insights we get into the heart of Agile and Scrum.

About Angeliki Hertzfeldt

Angeliki finds that Scrum has transformed her into a better person: in the working environment, with friends and strangers, in social activities, and with her family, as a new mum.

You can link with Angeliki Hertzfeldt on LinkedIn and connect with Angeliki Hertzfeldt on Twitter.

Angeliki Hertzfeldt on how to protect the Scrum team from stakeholder interference

As Scrum Masters, our role is to help the team grow and continuously deliver valuable software. Sometimes we work with stakeholders to do that, but other times we must be able to set limits to how the stakeholders interfere with the team. In this story, Angeliki talks about a story where the CTO started interfering with the team, and how she learned that as a Scrum Master she needed to help the team set limits to that interference. 

In this episode, we talk about the concept of “Powerful Conversations” which can help communicate with stakeholders when the stakes are high, and there’s a high likelihood of conflict.

About Angeliki Hertzfeldt

Angeliki finds that Scrum has transformed her into a better person: in the working environment, with friends and strangers, in social activities, and with her family, as a new mum.

You can link with Angeliki Hertzfeldt on LinkedIn and connect with Angeliki Hertzfeldt on Twitter.