“I was trying to go against the system, but you cannot go against the system.” – Deborah Colombari
Deborah Colombari’s Scrum Master journey started with a sense that Agile gave her permission to work differently. After early project management work, a year in Canada exposed her to Agile, and the Scrum Master role soon “felt like a glove.” But her failure story starts when a supportive leader left and a more command-driven manager arrived. Deborah pushed back hard, trying to protect the Agile practices she believed were right: dailies, burn-down and burn-up charts, transparency, and team focus.
The problem was that she was fighting the manager instead of first understanding the system around him. That conflict spilled into the team and damaged morale. Looking back, Deborah says she would now sit down with the manager first, understand the goals and pressures behind the change, and look for compromise before escalating into resistance. Her key learning was pragmatic: Scrum Masters need principles, but they also need diplomacy. The work is not only helping the team inside the Agile bubble, but also translating between that bubble and the wider organization.
Self-reflection Question: Where are you fighting the system before you have understood the pressure it is trying to respond to?
Transform Your Agile Teams with Hard-Earned Lessons from Super-Experienced Scrum Masters
Do you wish you had decades of experience? Learn from the Best Scrum Masters In The World, Today!The Tips from the Trenches – Scrum Master edition audiobook includes hours of audio interviews with SM’s that have decades of experience: from Mike Cohn to Linda Rising, Christopher Avery, and many more. Super-experienced Scrum Masters share their hard-earned lessons with you. Learn those today, make your teams awesome!
About Deborah Colombari
Deborah is an Enterprise Agile Coach with a decade of experience championing Agile principles across organizations. Passionate about collaboration and continuous improvement, Deborah genuinely loves what she does—empowering others to work smarter, deliver value, and thrive in dynamic environments.
“I try to build trust before I build anything else.” – Sheik Meeajaun
For Sheik, Scrum Master success is simple to describe and hard to earn: the team delivers what it committed to, demos happen, customers are impressed, and the Scrum Master has protected the team from avoidable disruption. He sees himself as a shield, pushing back when stakeholders bypass the team or when a Product Owner wants to interrupt the sprint without acknowledging the cost. But when he joins a new team, Sheik does not start with burndown charts or velocity. He starts with one-on-one conversations. He tells people his job is to make their work easier, then asks what help they need.
Those conversations reveal the real blockers that charts often hide. Trust comes first because teams deliver through people, not dashboards. When people know each other, help each other, and pick up work when someone is away, they become more than a collection of roles. They become a team with a shared future.
Self-reflection Question: What do your first conversations with a new team tell people about the kind of Scrum Master you intend to be?
Featured Retrospective Format for the Week: Three Words to Sum Up the Sprint
Sheik starts retrospectives by asking each person for three words that sum up the sprint. The words can be simple: productive, boring, repetitive. The value comes from asking people to explain what sits behind those words.
Instead of stopping at “I could not finish my story,” Sheik wants the team to walk back through what happened: who was unavailable, what help was missing, where the Product Owner did not clarify, and which impediment stayed hidden too long. For him, a good retrospective creates a safe place to talk honestly about the details before the failure. The format is intentionally plain. The goal is not novelty. The goal is a conversation that finds the friction early enough for the team to do something about it.
Transform Your Agile Teams with Hard-Earned Lessons from Super-Experienced Scrum Masters
Do you wish you had decades of experience? Learn from the Best Scrum Masters In The World, Today!The Tips from the Trenches – Scrum Master edition audiobook includes hours of audio interviews with SM’s that have decades of experience: from Mike Cohn to Linda Rising, Christopher Avery, and many more. Super-experienced Scrum Masters share their hard-earned lessons with you. Learn those today, make your teams awesome!
About Sheik Meeajaun
Sheik is a seasoned product and Agile leader with over 20 years of experience scaling innovative, customer-centric digital solutions. A certified Scrum and Agile expert, he bridges strategy and execution, driving high-performance teams at enterprises like Rabobank and citizenM. As a hands-on builder, Sheik created Scrumling—a free, interactive Agile training platform—and ScrumJobs.net, a niche job board for Agile professionals. His passion lies in transforming theory into impactful, real-world results.
“You can’t fix something until it breaks.” – Sheik Meeajaun
Sheik Meeajaun’s Monday story, is a story about silence, escalation, and the uncomfortable work of helping a team own its own communication. He stepped into a hybrid team where the previous Scrum Master had led the Daily Scrum like a status meeting. When Sheik stopped driving the conversation, the team simply stopped speaking.
For two weeks, the standups were painfully quiet. The Product Owner tried to take over, managers escalated complaints, and Sheik had to explain that the silence was exposing the real problem: the team had learned to wait for someone else to lead.
The breakthrough came when one quiet team member finally spoke up and said what she was working on. Sheik asked her to pass the conversation to the next person, and the team slowly built the habit of talking to each other. His lesson is clear: sometimes the Scrum Master must resist rescuing the team long enough for the team to see what needs to change.
Self-reflection Question: Where are you stepping in so quickly that your team never has to build the muscle of ownership?
Transform Your Agile Teams with Hard-Earned Lessons from Super-Experienced Scrum Masters
Do you wish you had decades of experience? Learn from the Best Scrum Masters In The World, Today!The Tips from the Trenches – Scrum Master edition audiobook includes hours of audio interviews with SM’s that have decades of experience: from Mike Cohn to Linda Rising, Christopher Avery, and many more. Super-experienced Scrum Masters share their hard-earned lessons with you. Learn those today, make your teams awesome!
About Sheik Meeajaun
Sheik is a seasoned product and Agile leader with over 20 years of experience scaling innovative, customer-centric digital solutions. A certified Scrum and Agile expert, he bridges strategy and execution, driving high-performance teams at enterprises like Rabobank and citizenM. As a hands-on builder, Sheik created Scrumling—a free, interactive Agile training platform—and ScrumJobs.net, a niche job board for Agile professionals. His passion lies in transforming theory into impactful, real-world results.
Software projects rarely fail because no one noticed the problem. More often, people see the missing database, the wrong assumptions, the broken process, or the weak product ownership, but the organization has trained them to stay quiet. In this BONUS episode, Mark Stringer, author of Delivering the Impossible, helps us understand how Scrum Masters can make reality visible again.
The Problem Of Intention In Software Projects
“You’ve got here a problem of intention, and you can’t fix that by coming up with new, more magical marks on the page.”
Mark starts with a story from the mid-1990s, before Agile was a common word in software teams. In a software development course, he heard the familiar promise: if only requirements could be captured with the right notation, the project would go correctly. His reaction was different. Software is not only a problem of documentation or process, it is a problem of translating intent into reality. That gap between marks on a page and what people actually need is where many projects begin to drift.
Point Of View Can Make Smart People Miss Reality
“If we see things in the wrong way, then point of view can take 80 IQ points off us.”
Mark uses Alan Kay’s idea that point of view is worth 80 IQ points to explain why good people can still make poor project decisions. A methodology can help, but only if it helps the team see what is actually happening. When the model becomes more important than reality, teams start defending the plan instead of learning from the system they are trying to change. Scrum Masters can help by asking what the current point of view hides, not only what it explains.
The Swamp: Why Project Complexity Is Not On The Diagram
“The fastest way between two points in a real organization is not necessarily a straight line.”
In one banking project, Mark found two realities that had not survived the diagrams. First, a transaction database shown on every architecture diagram did not exist. Second, after six months of requirements work and several million pounds spent, a simple show and tell revealed that the design was organized around accounts when stakeholders needed it organized around people. The point was not that the team had failed to write enough requirements. The point was that the real environment was a swamp of legacy systems, power shifts, competing groups, regulations, users, and assumptions. You only discover that swamp by starting, showing real work, and letting stakeholders react.
Agreed Activity: When The Rituals Keep Going But The Project Is Already Lost
“Everybody knows why the project’s failing. It’s not a mystery at all.”
Mark calls one common failure mode “agreed activity.” The team keeps attending standups, planning meetings, status reviews, and retrospectives, even when people privately know the project is not going anywhere. Often they have tried to raise the real issue before and were punished for it. After that, silence becomes rational. The organization keeps reporting activity, expenditure, and compliance with the process, while the real blockers stay untouched. For Scrum Masters, this is a warning: ceremonies are useful only when they let reality enter the conversation.
Product Ownership, Bad News, And The Message Leaders Send
“The message that the development team hears is: don’t rock the boat, just keep taking the money.”
The Product Owner role can help break agreed activity, but only if the person has enough authority to make decisions and enough proximity to the team to learn. Mark describes two common anti-patterns: appointing someone junior who can be pushed around, or appointing someone so senior they have no time for the work. Worse, when someone points out a fundamental problem and gets metaphorically shot, the team learns the real rule: stay quiet. Leaders may think they are asking for positivity or commitment, but the team hears permission to cut corners, hide bad news, and treat spending as progress.
Make Scrum A Hypothesis Testing Framework Again
“That kind of unexpected feedback, that’s the hope. That’s the machine working.”
Mark’s practical advice is to keep the cadence, but make the meetings real. A show and tell should expose assumptions. A retrospective should make uncomfortable feedback usable. Scrum works best when it is treated as an empirical, hypothesis-testing framework, not a list of meetings to implement. Mark also points to user research as a way to extend learning back into the environment. Teams cannot guess how users will react, which buttons they will press, what they will ignore, or what market and organizational changes are shaping the work. They have to test, learn, and adjust.
About Mark Stringer
Mark Stringer is the author of Delivering the Impossible, a 2026 Apress book on better ways of seeing software project management. He has spent 30 years in software delivery as a developer, application researcher, and project manager, working with IBM, Xerox, and Cambridge University.
Everybody talks about AI in theory. In this BONUS episode, Dave Westgarth talks about it in practice — the boring, everyday ways a Scrum Master and Agile Coach actually puts AI to work. From t-shirt sizing to sprint reports to a self-coded Monte Carlo forecaster, Dave shares what works, what doesn’t, and the one mindset shift that separates people who get value from AI from those who just generate more noise.
From “Magic Answer Box” to Personalised Partner
“Instead of taking it as a magic answer box, using it as a personalised partner to work through problems, look at your ideas, and really hold them in the cold light of day before proposing things.”
Dave came into agile from a development background, moved through project delivery, and had already worked at AI and ML companies long before ChatGPT made the technology personal and accessible. Like most people, he first met these tools as a “magic answer box” — ask a question, get an answer, run with it.
The real shift came when he stopped optimizing for output and started using AI to drive better outcomes: ping the model, get a response, then interrogate it, refine the thinking, and go around again. The value isn’t the first answer. It’s the conversation that sharpens your own reasoning.
These Tools Aren’t Neutral — So Corner Them Into Being a Critic
“If you ask it to be punishing, negative, and brutal, it gives you a lot more relevant feedback.”
One of Dave’s sharpest points: AI tools are not neutral guides. Because of their system prompts and the incentives baked in by the providers, they’re relentlessly positive — they want to affirm you and keep you around, a little like social media.
That makes them weak for anything where you need honest pushback: personas, user stories, feedback on ideas. Dave’s fix is to flip it on its head. Rather than asking “is this any good?” (which reliably earns an “8 out of 10, but to make it a 10…”), he tells the model to be as harsh and brutal as it can and really try to punish the idea. You don’t want a partner that always agrees with you — you want one that pinpoints the areas you haven’t thought about.
The First Real Time-Saver: Reports, and the Themes You Missed
“Are there any themes that have emerged over the last 4 weeks that I might have missed in this latest deck?”
The first thing that stopped feeling like a party trick was the one we all know: project documentation and reporting — sprint reports, status updates, review decks. Instead of letting AI invent the structure, Dave feeds it his own structure plus Teams recordings, notes, and existing docs, and lets it populate the format he already uses.
The trick that goes a level deeper: after several sprints, feed all the AI-assisted reports back in and ask what themes have emerged across the last four weeks that this latest deck might have missed. Again, it stops being an answer box and becomes a partner and critic.
AI Is Part of the Job Now — Like Spreadsheets Once Were
“The way to get ahead now is figure out how to use it as effectively as you can in your role.”
Dave sees the early resistance movement against AI as a false economy. For delivery professionals — project managers, Scrum Masters, agile coaches — knowing how to use these tools well is fast becoming a core expectation, not a nice-to-have.
Vasco draws the parallel to spreadsheets: once dismissed as too complicated and “not my kind of thing,” until people started building real forecasting and capacity models with them and the work changed. AI is on the same arc — still a little mystical today, genuinely useful tomorrow, and eventually just another tool in the box.
A Week With AI in the Loop
“The power that these prompt-to-product tools give you to create these hyper-personalized tools that make you more effective is, in a lot of ways, magic.”
Dave walked through what his week actually looks like with AI in the loop:
Monday primer: a scheduled ChatGPT task emails him a scene-set every Monday — last week’s plan and top priorities — so he isn’t spending the first half hour reconstructing where things stood.
Priority calls: which items are the toughest, where the quick wins are, where he can get early traction, and where risks might be emerging that he can squash early.
Everyday comms: drafting the bones of emails, pings, and project updates so he spends almost no time formatting.
Prompt-to-product tools: using Base44, Lovable, and Replit to build his own tools — including a Monte Carlo forecaster that takes his team’s sprint throughput and projects the remaining backlog, replacing an ugly spreadsheet with a clean web app. He also builds AI-powered widgets in Miro for retrospectives, mood check-ins, and planning poker.
The theme running through all of it: hyper-personalized tooling, shaped by your team and your own skills, rather than one-size-fits-all software.
The Myth That AI Makes Scrum Masters Worse
“I can’t see any role of a knowledge worker where having an LLM at your disposal makes you less capable, less knowledgeable, less skilled than someone that doesn’t.”
Dave sees the same adoption spectrum among developers and Scrum Masters — from “I’ll never touch it” to “I’ll never write code by hand again.” And he pushes back hard on an emerging prejudice that echoes the old “technical Scrum Masters are worse” debate: the idea that Scrum Masters who use AI are somehow weaker.
Used well, AI lets you elevate your strengths and cover your gaps — a people-centered Scrum Master can become far more technical, and a technical one far more people-centered, each with a trusted teaching guide right there. The key competency isn’t avoidance; it’s discernment about when to reach for the tool and when not to.
From More Output to Better Outcomes
“The bottleneck has never really been typing code. The bottleneck has been understanding the problems and the customers well enough to define a solution that fixes them.”
Dave’s clearest reframe: AI is driving the price of output down. When volume is easy — more features, more emails, more documents on demand — churning out more of it stops being a differentiator, because everyone can do it. What matters is deciding which problems are worth solving and finding the most effective solution.
Experienced agile professionals have always known the real bottleneck was understanding the customer well enough to define the right solution, not the typing. AI just exposes that in a much starker way: there’s nowhere left to hide behind sheer volume.
What to Pay Attention To — and a Monday Experiment
“It can do a lot of that manual, low-thinking, high-effort work to free you up to do more of the really impactful stuff.”
For Scrum Masters being told to “adopt AI,” Dave’s advice is to let it take the joyless work — the end-of-sprint collateral, the Jira monitoring, the reports and charts — so you can spend your time on the coaching, the strategic thinking, and the organizational-level impact that’s harder to reach when you’re buried in tactical chores.
His concrete Monday-morning experiment: take the two or three prioritized actions from your next retrospective, bring them to ChatGPT or Claude, and ask, “which of these could you really help me with, and how could you help me move the needle?” Start a conversation. You don’t have to accept its answers — the point is to sharpen your own thinking about where you can add the most value next sprint.
Developing “Taste” With AI
“One element of taste is being able to judge it fairly harshly — getting through the beige as quickly as you can to find the little nuggets and gems.”
Both Dave and Vasco land on the same skill for the year ahead: taste. These tools produce a lot of text, and not all of it is useful. Vasco shares his own aha moment — asking for ideas, getting the obvious ones, then repeating “give me more, don’t repeat any” until the model finally surfaced something genuinely unexpected. That simple move turns AI into an engine for exploring the solution space until something clicks. The competency to build is the ability to move through the beige quickly and recognize the gems that materially change what you do next.
Recommended Resources
In this episode, Dave has the following recommendations for those wanting to learn, and take advantage of AI at work:
Dave Westgarth is a product and Agile practitioner exploring how AI transforms product development, experimentation, and team workflows. He shares practical insights on leveraging tools to accelerate value delivery and innovation.
Enter e-mail to download a clickable PO Cheat Sheet
This handy Coach Your PO cheat-sheet includes questions to help you define the problem, and links to handy, easy techniques to help you coach your Product Owner
Enter e-mail to download a clickable PO Cheat Sheet
This handy Coach Your PO cheat-sheet includes questions to help you define the problem, and links to handy, easy techniques to help you coach your Product Owner
Enter e-mail to download a checklist to help your PO manage their time
This simple checklist and calendar handout, with a coaching article will help you define the minimum enagement your PO must have with the team
Enter e-mail to download a checklist to help your PO manage their time
This simple checklist and calendar handout, with a coaching article will help you define the minimum enagement your PO must have with the team
Internal Conference
Checklist
Internal Conference
Checklist
Download a detailed How-To to help measure success for your team
Motivate your team with the right metrics, and the right way to visualize and track them. Marcus presents a detailed How-To document based on his experience at The Bungsu Hospital
Download a detailed How-To to help measure success for your team
Read about Visualization and
TRANSFORM
The way your team works
A moving story of how work at the Bungsu Hospital was transformed by a simple tool that you can use to help your team.
Read about Visualization and
TRANSFORM
The way your team works
Overcome Team Resistance and Gain Leadership Buy-In
Discover practical, real-world solutions from leading Agile practitioners. Download three free chapters from 'Tips from the Trenches Scrum Master Edition' and start transforming your Agile practices today!
Overcome Team Resistance and Gain Leadership Buy-In
Discover practical, real-world solutions from leading Agile practitioners. Access three free chapters from 'Tips from the Trenches Scrum Master Edition' and start transforming your Agile practices today!
Overcome Team Resistance and Gain Leadership Buy-In
Discover practical, real-world solutions from leading Agile practitioners.
Download three free chapters from 'Tips from the Trenches Scrum Master Edition' and start transforming your Agile practices today!
FREE! Audiobook Chapters: Overcome Team Resistance and Gain Leadership Buy-In
Download three free chapters from 'Tips from the Trenches Scrum Master Edition' and start transforming your Agile practices today!
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Do you wish you had decades of experience? Learn from the Best Scrum Masters In The World, Today! The Tips from the Trenches – Scrum Master edition audiobook includes hours of audio interviews with SM’s that have decades of experience: from Mike Cohn to Linda Rising, Christopher Avery, and many more. Super-experienced Scrum Masters share their hard-earned lessons with you. Learn those today, make your teams awesome!
Deborah is an Enterprise Agile Coach with a decade of experience championing Agile principles across organizations. Passionate about collaboration and continuous improvement, Deborah genuinely loves what she does—empowering others to work smarter, deliver value, and thrive in dynamic environments.
Sheik is a seasoned product and Agile leader with over 20 years of experience scaling innovative, customer-centric digital solutions. A certified Scrum and Agile expert, he bridges strategy and execution, driving high-performance teams at enterprises like Rabobank and citizenM. As a hands-on builder, Sheik created Scrumling—a free, interactive Agile training platform—and ScrumJobs.net, a niche job board for Agile professionals. His passion lies in transforming theory into impactful, real-world results.
Mark Stringer is the author of Delivering the Impossible, a 2026 Apress book on better ways of seeing software project management. He has spent 30 years in software delivery as a developer, application researcher, and project manager, working with IBM, Xerox, and Cambridge University.
Dave Westgarth is a product and Agile practitioner exploring how AI transforms product development, experimentation, and team workflows. He shares practical insights on leveraging tools to accelerate value delivery and innovation.