agile metrics Archives - Scrum Master Toolbox Podcast

Joshua McDonald: Using Cycle Time As A Storyteller, Not A Scorecard In Agile Retrospectives

“Metrics is not about telling people do better. It’s about telling that story.” – Joshua McDonald

Joshua brings cycle time as his biggest current coaching challenge. The problem is familiar: when a Scrum Master points to a story with high cycle time, developers can feel blamed, even when the intent is learning. Joshua reframes the metric as a storyteller.

Instead of asking why someone took too long, he asks what journey the story went through, where it changed hands, where it waited, and what the team now knows that it did not know at the start. He also describes practical tactics: warn people in advance before discussing specific stories, keep the language gentle, avoid forcing people to explain themselves publicly, and sometimes skip the metric conversation entirely when the team needs encouragement more than analysis.

Metrics matter because they move coaching away from gut feeling and toward observable patterns. Used well, cycle time becomes a barometer for stress, bottlenecks, missing product owner review, and places where the team needs support.

Self-reflection Question: How do you introduce metrics so the team becomes curious about the system instead of defensive about individual performance?

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About Joshua McDonald

Joshua is endlessly curious about better ways of working. He helps teams grow by blending experimentation, creativity, and AI with practical coaching. When a meeting feels routine, he’s already testing a new approach to make it more valuable. Energetic and inventive, he turns everyday collaboration into opportunities for team growth.

You can link with Joshua McDonald on LinkedIn.

Natalia Curusi: Demonstrating Your Value When the Market Questions Agile Roles

“My challenging topic is about the demand of agility in the market—how do we fit ourselves as scrum masters in that AI era? How can we demonstrate our competence and contribution when there’s a perception that agile roles bring little value?” – Natalia Curusi

Natalia faces the challenge every Scrum Master in 2025 grapples with: how to demonstrate value in an era when business perceives agile roles as optional overhead. The market has contracted, companies are optimizing budgets, and Scrum Masters often appear first on the chopping block.

There’s talk of “blended roles” where developers are expected to absorb Scrum Master responsibilities, and questions about how AI might replace the human facilitation work that coaches provide. But Natalia believes the answer lies in understanding something fundamental: the Scrum Master is a deeply situational and contextual role that adapts to what the team needs each day.

Some teams need help with communication spaces, others need work structure like Kanban boards, still others need translation between technical realities and stakeholder expectations. The challenge is that this situational nature makes it incredibly hard to explain to business leaders who think in fixed job descriptions and measurable outputs. Natalia’s approach involves bringing metrics—not velocity, which focuses on the wrong things, but metrics around team independence, continuous improvement, and organizational capability. She suggests concepts like Gemba walks—going to see what’s actually happening rather than relying only on numbers. The real question Natalia poses is this: the biggest value we can bring to an organization is to leave it better than we found it, but how do we make that visible and tangible to business stakeholders who need justification for our roles?

Self-reflection Question: If you had to demonstrate your value as a Scrum Master using only observable evidence from the past month, what would you show your leadership?

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About Natalia Curusi

With over 20 years in software delivery, Natalia Curusi is an expert in Agile Transformations, Delivery Optimisation, and Systems Thinking. As an Agile Coach at Endava, she leads Asia Pacific initiatives, driving business agility and continuous improvement while mentoring teams to build customer-centric, high-performing, and collaborative cultures.

You can link with Natalia Curusi on LinkedIn.

Marina Lazovic: How to Introduce Data-driven Decision Making to Skeptical Agile Teams

Marina describes her experience introducing data-driven decision making to help teams improve their processes. Starting with basic metrics like velocity, she gradually expanded to more sophisticated data points such as how long items remain in specific workflow states. She emphasizes the importance of introducing these concepts naturally into daily work and using the data to spark meaningful conversations with both the team and Product Owner. By examining why items were stuck and for how long, the team uncovered underlying issues they could address. Marina also explains how she used historical data to inform sprint planning, making estimates more realistic. Her approach focused on simplicity—introducing one data point at a time, avoiding jargon, encouraging teams to discover problems themselves, and empowering them to develop their own solutions rather than imposing answers.

Self-reflection Question: What single data point could you start tracking that might reveal the most important improvement opportunity for your team?

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About Marina Lazovic

Marina is a Scrum Master and Kanban Trainer from Belgrade, Serbia, with nearly a decade in the IT industry. Though not from a technical background, she is passionate about helping development teams and organizations optimize processes and build great products using Agile. She thrives on driving efficiency and fostering collaboration.

You can link with Marina Lazovic on LinkedIn.

BONUS: Rediscovering Agile’s Roots, What We Can Learn From Lean Manufacturing with Doug Rabow

In this BONUS episode, we reconnect with Doug Rabow, a previous guest and an expert in Lean-Agile strategic management known for his dedication to fostering empowered teams and enhancing processes through Lean principles. This discussion dives into the foundations of Lean, its evolution from manufacturing, and how software development can benefit from these time-tested methodologies. Join us as we uncover how adopting Lean can transform software practices and culture to align more closely with the true spirit of Agile.

Introduction to Lean and the Toyota Production System (TPS)

“Lean isn’t just a methodology; it’s an ongoing journey of learning and problem-solving.”

Doug begins by mapping out the origins of Lean and its cornerstone, the Toyota Production System (TPS) (Wikipedia article on TPS). Initially crafted to solve operational challenges in manufacturing, TPS introduced principles aimed at efficiency and continual improvement. Doug underscores that while Agile has gained broader recognition, Lean provides an essential, often overlooked foundation that extends beyond frameworks like Lean Six Sigma or isolated process improvements.

“Lean isn’t a set-and-forget solution; it’s about cultivating an evolving culture of problem-solving.”

Cultural Foundations of Lean: Adapting for Software Teams

Continue reading BONUS: Rediscovering Agile’s Roots, What We Can Learn From Lean Manufacturing with Doug Rabow

Kevin Hoey: Two Scrum Master Critical Tasks: Measuring Value Delivery in Agile Teams, And Aligning With Stakeholders

When it comes to success for scrum masters, Kevin focuses on people-centric approaches, continuous improvement, and value delivery. He emphasizes aligning with stakeholders’ goals and measuring outcomes. Kevin discusses the importance of having a product roadmap and vision, conducting health checks, and striving for daily improvement. Removing unnecessary steps and making processes more efficient are key to achieving better outcomes for the team and the business.

Featured Retrospective Format for the Week: Order Stories by Cycle Time

Kevin emphasizes the necessity of retrospectives, especially for teams that claim to be too busy. He discusses the anti-pattern of avoiding retros, highlighting the benefits of examining sprint goals and reinforcing what works well. Kevin suggests periodically reviewing stories by cycle time to identify and address delays, ensuring continuous improvement in handling challenging tasks.

Kevin also shares two other retrospective formats. Starting with the simple: just do a retro, and talk; and he also recommends another simple format: “Did we meet our Sprint goal? Why/Why not?”

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About Kevin Hoey

Kevin is the lead scrum master at Domestic and General, with 10 years’ experience in project management before moving into scrum mastery. He now heads up a team of scrum masters, whilst continuing to support his own squads. Kevin believes scrum masters need to focus on self-improvement to turbocharge their ability to better support teams and the wider business on the journey to effectiveness.

You can link with Kevin Hoey on LinkedIn.