In this episode, Gemma discusses her work as an agile coach at Moo and how they measure the impact they have on the organization. She emphasizes that feedback is important but measurement helps us reflect and grow. When it comes to defining success, she shares that to measure the impact of their coaching, the coaches at Moo use engagement surveys that touch on Scrum values and use one or two of the survey questions to build their agile coach OKR’s. These metrics provide a lagging indicator but at the same time, they help the coaches define shorter term actions, and metrics, and eventually the OKR’s help measure their impact on a longer time scale.
In addition to using engagement surveys, they also use collaboration questions for which they ask an evaluation on a 1-5 scale to measure the level of collaboration among teams towards a shared goal. The collaboration questions align with their OKR’s as Agile Coaches and help them to see the impact they are having on the organization.
Featured Retrospective Format for the Week: Simplifying Agile Retrospectives to amplify their impact on Scrum teams
In this segment, Gemma shares her favorite approach to conducting agile retrospectives. She emphasizes the importance of keeping the format simple, especially for new teams or teams that are adapting to retrospectives. Gemma shares one example, where she uses a smiley face column, a sad face column, and a question mark column to initiate a wide-ranging conversation and to capture various types of feedback and perspectives. To complement the conversation, she captures the action items that the team wants to put into practice, using frameworks such as CAT (Concrete, Attainable, Timely) and SMART. Gemma views retrospectives as a conversational format and emphasizes the importance of asking “what’s the next immediate step?” and making small changes that have a big impact. Additionally, she mentions the 15% solutions from liberating structures and Toyota Kata as helpful tools in facilitating agile retrospectives.
Retrospectives, planning sessions, vision workshops, we are continuously helping teams learn about how to collaborate in practice! In this Actionable Agile Tools book, Jeff Campbell shares some of the tools he’s learned over a decade of coaching Agile Teams. The pragmatic coaching book you need, right now! Buy Actionable Agile Tools on Amazon, or directly from the author, and supercharge your facilitation toolbox!
About Gemma Murray
Gemma works as an Agile Coach for MOO, a branding company whose vision is to provide ‘Great design for everyone’. Having worked in various change roles using both waterfall and agile approaches throughout her career, Gemma believes in the diversity of teams to unlock innovation, creativity and delivering value.
You can link with Gemma Murray on LinkedIn.
As Scrum Master we work with change continuously! Do you have your own change framework that provides the guidance, and queues you need when working with change? 
Gert came from a programming background, and has worked across multiple industries, applying Agile Coaching across diverse and non tech areas. He has a focus on group dynamics blended with systems thinking, and the art of balancing application vs theory.
Jeremia is an Agile Coach that describes himself as an Explorer, Enthusiast and Challenger.
Massimiliano has a strong interest in agile methodologies and lean principles. He is keen on sharing lessons learned as a speaker at international and local conferences. Empathy, creativity and drive to innovate is part of his identity. Massimiliano is not afraid of addressing the uncomfortable truth, that’s how he helps bring teams forward.