“Who am I going to deliver to, and how urgent is this task for them?” – Pankaj Kumar
Pankaj’s current challenge will sound familiar to many Scrum Masters and Product Owners: too many important demands, all arriving at once. He runs his consultancy, Test2Deploy, works with a startup, serves as a board member in Agile Finland, and is also building a healthcare app. The problem is not motivation.
The problem is deciding what deserves attention when everything looks valuable. Pankaj uses a simple prioritization matrix built around value and importance, then adds practical filters: deadline, effort, risk, impact, stakeholder, and the stage of the work. Is it still planning? Is it in execution? Can it be delegated? Can it be removed?
Vasco connects this personal challenge back to product work, because teams face the same question every sprint. Prioritization is not just a private calculation. The stakeholder matters because they understand urgency, tradeoffs, and business consequences. Pankaj’s approach gives Scrum Masters a useful coaching angle: help teams make the decision criteria visible before the pressure hits.
In this episode, we refer to prioritization, stakeholder management, and Product Ownership.
Self-reflection Question: What criteria does your team use when two pieces of work both look urgent?
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About Pankaj Kumar
Pankaj Kumar is an experienced Scrum Master and Agile Coach with over 18 years in IT. He helps teams adopt Agile ways of working, improve collaboration, remove impediments, and deliver value consistently. He facilitates Scrum ceremonies, coaches teams and stakeholders, and supports Agile transformation across organizations.
You can link with Pankaj Kumar on LinkedIn.
Anuj is the co-founder & Lead Consultant at Benzne Consulting. With more than a decade of consulting experience & setting up Agile environments. Anuj and his team partner with businesses to unlock their true potential and drive continuous growth. Anuj considers himself framework agnostic, purpose & data driven.
Oana likes to present herself as a Business DJ, mixing whatever practices, from Agile and Lean(Startup) to storytelling , User Experience and neuroscience. In her day to day Oana helps teams and organisations unfold creativity, become proud of their achievements, and delight their customers.
Technology enthusiast. Change artist. Culture hacker. People focused. Helping organizations provide their employees with the most meaningful and fulfilling experience they could have while delivering solutions that change the world. Ebenezer is also a Tech Director at Mannheim.