“Everything was a golden route. It was kind of like a little feature factory.” – Alf Dobbert-Baums
Alf coached three teams. None of them cared about THE sprint goal. Most sprints had five or six “goals” — which is to say, none. The Product Owner was a proxy PO, no authority to say no, so anything that landed in the inbox got pulled into the sprint. The team had several applications to support on top of feature work. Missing a sprint goal had no consequences, so the question stopped being asked. When Alf pushed for a single, focused goal — concrete or abstract, didn’t matter — the team would shrug and add three more stories to the cluster.
Asked which item mattered most, they answered: “all of them.” Alf names the dynamic precisely: short-term personal urgency replaced the team goal, and “all of them” became the death of focus. The cost wasn’t just the missed goals — it was the missed collaboration. With a sprint goal, the team works together on one thing. Without one, they cooperate on parallel tracks and call it a sprint. There’s a difference. Sprint goals create focus, predictability, and the rare feeling of finishing something together.
In this segment, we talk about the difference between cooperation and collaboration and why sprint goals are the lever that turns one into the other.
Self-reflection Question: If you asked your team this sprint “what’s the most important thing we’ll finish?” — and they answered “all of them” — what would you do next?
Featured Book of the Week: Humble Consulting by Edgar Schein and Don’t Just Do Something, Stand There by Marvin R. Weisbord
Alf gives two recommendations. The first is Humble Consulting by Edgar Schein — “It teaches you that you don’t know anything, and even if you ask, you still will not fully understand what the other person is in… But the good thing is that when you ask questions, it might help the other person to get on a different track.” The second is Don’t Just Do Something, Stand There by Marvin R. Weisbord. Alf tells a story to explain why it matters: he prepared a polished 90-minute workshop. Within 5 minutes of starting, the team’s real topic surfaced — and it had nothing to do with his agenda. His head screamed “no, my workshop!” but the book gave him permission to ditch the plan, name what he was seeing, and let the team choose. They chose the new topic. He moderated. It became one of the most important sessions he ever ran. The lesson: don’t just do something — stand there, and let what’s really happening become visible.
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About Alf Dobbert-Baums
Alf lives in Berlin. He studied Theater/Religion at the Freie University Berlin. He is a Systemic Organizational Consultant, a Scrum Master and Agile Coach. He has also been a freelancer for Usability and Requirements Engineering for car manufacturers. At “Verti” he led the agile transformation.
You can link with Alf Dobbert-Baums on LinkedIn.

Aliu is an Agile Delivery Lead with over 10 years of experience empowering teams to unlock their potential and deliver meaningful value. As an author, Aliu simplifies Agile principles through real-life experiences, providing practical insights for professionals to apply Agile methodologies effectively in work and everyday life.
Maria is a Delivery Manager and Agile Coach who thrives in complexity, bringing clarity to chaotic environments. With a decade in C++ development and a background in professional opera, she blends technical precision with human empathy, helping enterprise teams move beyond task execution to collaborate seamlessly and perform like a synchronized, high-impact orchestra.
Efe is an out-of-the-box Agile Coach and Scrum Master who brings fresh perspectives to Agile by connecting it with everyday life. He uses metaphors to reveal mindset patterns and applies continuous feedback loops beyond work, including music production and gym training, constantly refining performance, creativity, and personal growth and resilience.