Marina Lazovic: How to Introduce Data-driven Decision Making to Skeptical Agile Teams

Marina describes her experience introducing data-driven decision making to help teams improve their processes. Starting with basic metrics like velocity, she gradually expanded to more sophisticated data points such as how long items remain in specific workflow states. She emphasizes the importance of introducing these concepts naturally into daily work and using the data to spark meaningful conversations with both the team and Product Owner. By examining why items were stuck and for how long, the team uncovered underlying issues they could address. Marina also explains how she used historical data to inform sprint planning, making estimates more realistic. Her approach focused on simplicity—introducing one data point at a time, avoiding jargon, encouraging teams to discover problems themselves, and empowering them to develop their own solutions rather than imposing answers.

Self-reflection Question: What single data point could you start tracking that might reveal the most important improvement opportunity for your team?

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About Marina Lazovic

Marina is a Scrum Master and Kanban Trainer from Belgrade, Serbia, with nearly a decade in the IT industry. Though not from a technical background, she is passionate about helping development teams and organizations optimize processes and build great products using Agile. She thrives on driving efficiency and fostering collaboration.

You can link with Marina Lazovic on LinkedIn.

Daniel Westermayr: Moving Beyond Roadmaps, and Using Data to Drive Decision Making for Agile Product Development

In this episode, Daniel emphasizes the importance of collecting data from day one in product development. He discusses how data can help assess the capability of the system in place and create forecasts to assess delivery dates. He mentions the NoEstimates movement and suggests counting the product backlog items that can be finalized in one sprint as a useful metric. Daniel also provides tips for helping teams accept the data, and continuously updating forecasts. He emphasizes the need to work in hypotheses rather than requirements, as it allows for acceptance that they may be wrong. Finally, he notes that data gives us information on how to act and change over time.

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About Daniel Westermayr

Daniel is a Kanban Trainer with a knack for all things Lean and Theory of Constraints. He wants to help teams achieve and measure their continuous improvements.

You can link with Daniel Westermayr on LinkedIn.

Daniel Westermayr: The Group Mentality vs. Creating Real Agile Product Teams

In this episode, Daniel discusses the overuse of the word “team” and the importance of true teams in product development. He highlights the need for preconditions for a team, and notes that sometimes teams don’t even have a shared goal. Daniel also warns against the “it’s done, just needs to be tested” anti-pattern and explains how it can lead to problems with team collaboration. We discuss the use of Causal Loop Diagram to find hypotheses, and mention a talk by Jeff Patton on the client-vendor anti-pattern. Finally, Daniel emphasizes the need to remove the notion that one party needs to own the game in the client-vendor relationship.

Featured Book of the Week: Thinking, Fast and Slow by Daniel Kahneman

In this segment, Daniel Westermayr discusses the importance of data-driven decision making in product development. He references the book “Thinking, Fast and Slow” by Daniel Kahneman, which highlights the biases and faulty intuitions that can arise in decision making. Daniel emphasizes the need to use data to inform decisions and cites the book “Out of the Crisis” by W. Edwards Deming as an important resource. He also provides a link to a talk by Russell Ackoff about Deming’s approach.

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About Daniel Westermayr

Daniel is a Kanban Trainer with a knack for all things Lean and Theory of Constraints. He wants to help teams achieve and measure their continuous improvements.

You can link with Daniel Westermayr on LinkedIn.

BONUS: The psychology of communicating data with Dan Vacanti

Dan joins Vasco to talk about how we can communicate data when working with stakeholders and the team. He’s joined the podcast previously to talk about #NoEstimates with Vasco and Marcus Hammarberg. You can listen to that episode here. 

We start the conversation by discussing some of the most common anti-patterns we fall into when communicating data to stakeholders and the team. The first anti-pattern Dan mentions is “assuming that people understand the data you present to them”. 

We discuss why that is often a problem, and the role of rationality when discussing and deciding on what interventions are warranted based on the data that is presented. 

In this segment, we also discuss that the role of data, and presenting data, is to assess what actions might be necessary to correct something, or improve the process we work with. 

The emotions behind our reactions to the data being presented

Continue reading BONUS: The psychology of communicating data with Dan Vacanti

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Motivate your team with the right metrics, and the right way to visualize and track them. Marcus presents a detailed How-To document based on his experience at The Bungsu Hospital
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Read about Visualization and TRANSFORM The way your team works
Overcome Team Resistance and Gain Leadership Buy-In
Discover practical, real-world solutions from leading Agile practitioners. Download three free chapters from 'Tips from the Trenches Scrum Master Edition' and start transforming your Agile practices today!
Overcome Team Resistance and Gain Leadership Buy-In
Discover practical, real-world solutions from leading Agile practitioners. Access three free chapters from 'Tips from the Trenches Scrum Master Edition' and start transforming your Agile practices today!
Overcome Team Resistance and Gain Leadership Buy-In
Discover practical, real-world solutions from leading Agile practitioners. Download three free chapters from 'Tips from the Trenches Scrum Master Edition' and start transforming your Agile practices today!
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Download three free chapters from 'Tips from the Trenches Scrum Master Edition' and start transforming your Agile practices today!
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