AI is changing the work of software teams, but Salima Bhimani argues that the bigger question is not only what AI can automate. In this BONUS episode, Salima shares what she learned inside Alphabet’s moonshot ecosystem, why breakthrough ideas may be hiding in plain sight, and how more people can become moonshot makers when technology meets lived intelligence.
To know more about her work, check out her latest book, Invent Now: The Next Leap in Moonshots and her website.
Invention Starts in Real-World Constraints
“Invention is something that is always happening in relationship to something that’s in the world.”
Salima traces her view of invention back to a family history of migration, adaptation, and rebuilding under constraints. Her roots go from India to East Africa, where her family had to learn new languages, new land, and new ways to survive. That experience shaped a practical view of innovation: invention is not only the work of a lone genius in a lab. It often starts in friction, necessity, and the daily encounter between people and the systems around them.
We May Be Thinking Too Small About Innovation
“We’ve actually shrunk our ability to see what’s out there in the world by limiting who’s in the room.”
Salima respects what Silicon Valley has built, from search to self-driving technology to AI. But her challenge is that the dominant innovation model often starts with a small group defining the problem, building a product, and then deploying it into the world. That can miss the collective intelligence already present in the places where the problems live.
For software leaders and agile practitioners, the question becomes sharper: what would change if discovery started earlier, closer to the real ecosystem, with more forms of expertise present before the solution is framed?
AI as Infrastructure, Not the Destination
“The software itself is not just the solution. The software is the catalyst.”
Salima argues that many organizations are still focused on AI as a tool for optimization: saving seconds, making teams more productive, or automating parts of the work. Those uses matter, but they can keep leaders thinking too narrowly. When AI becomes infrastructure, it becomes part of the platform that unlocks growth, capacity, and new ways to work across a system. In software organizations, that means shifting attention from “what tool should we apply?” to “what outcome could this platform make possible?”
Breakthroughs Come From Asking What the World Needs
“The greatest breakthroughs come from people really sitting down and asking what the world needs or doesn’t need.”
Working around Alphabet’s moonshot environment taught Salima that breakthrough ideas are not only born from research labs or visionary founders. The next generation of innovation may come from people asking better ecosystem-level questions: how education changes with AI, how talent changes, how information is consumed, and how the labor market shifts around new infrastructure. The barrier to entry is lower now, which means more people can stand in the place where moonshots are imagined.
Third-Space Moonshots Bring the Lab to the Street
“Technology is not the breakthrough. Technology is a partner that allows us to unlock something in a system.”
In Invent Now, Salima describes third-space moonshots as the convergence of three forces: technology as a co-partner, complex systems such as health, education, mobility, or energy, and human ingenuity from lived experience. This is not simply adding more people to a workshop. It is a different way of discovery, where an engineer, a scientist, a historian, and a street vendor may each see an opportunity the others would miss. As Vasco framed it, this is about bringing street smarts to the lab, and the lab to street smarts.
Humanity Is the Moonshot
“Humanity is the moonshot, not technology.”
The Zimbabwe Bush Pump example in Salima’s book challenges the usual mental model of moonshots. It may not look like a Silicon Valley breakthrough, but it asks a deeper question: who gets to define what counts as invention, and what kind of impact matters?
AI may help us build more, faster, and with lower barriers. But Salima’s point is that the real opportunity is not replacing human ingenuity. It is helping more people bring their lived experience into the act of building what their communities, teams, and systems actually need.
Becoming a Moonshot Maker
“It’s a book to spar with. It’s not a book to just read.”
Salima does not describe Invent Now as a playbook. She describes it as an invitation to spar with ideas, disagree, and use the book to provoke new thinking. For Scrum Masters, agile coaches, product leaders, and software teams, that invitation is practical: stop treating AI as the whole story, and start using it as one partner in a broader discovery conversation.
The biggest opportunities may already be visible to people inside the system. The work is to notice them, bring the right knowledge together, and build from there.
About Salima Bhimani
Dr. Salima Bhimani is the author of Invent Now: The Next Leap in Moonshots and CEO of 10X Responsible Tech.
A former Alphabet chief strategist for responsible technology, business, and leaders, she worked across Waymo, Wing, DeepMind, and Google X. Her work focuses on AI, moonshots, and inclusive innovation. LinkedIn
You can link with Salima Bhimani on LinkedIn, learn more at salimabhimani.com, and read her book Invent Now: The Next Leap in Moonshots.
