The Bad Product Owner: The Part-Time PO Disaster
Ville describes a scenario where a company assigned a part-time Product Owner (PO) to manage software development. The PO’s inconsistent availability led to poor communication and a lack of feedback loops. Ville explains how this anti-pattern can derail a project and shares tips, such as scheduling regular meetings to ensure that the PO remains actively involved in supporting the team. A strong PO presence is crucial for maintaining alignment and driving product success, and Ville discusses some possible mitigating actions we can take to make sure that even part-time PO’s are available for the team.
Reflection Question:
How can you support a Product Owner who struggles with availability to ensure your team gets the guidance they need?
The Great Product Owner: The Master Communicator
In contrast, Ville shares an example of an exceptional PO who excelled at communication and collaboration. This PO consistently collected and shared feedback, held regular one-on-one meetings, and fostered a culture of transparency and understanding. Ville emphasizes that a great PO proactively builds relationships and maintains a consistent cadence of interactions to stay informed and guide the team effectively.
Self-reflection Question:
How can you support your PO so that they learn to communicate and engage with the team better?
🔥 In the ruthless world of fintech, success isn’t just about innovation—it’s about coaching! 🔥

Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people.
🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.
About Ville Reijonen
Ville is a seasoned Agilist and pattern enthusiast. He has co-authored two books—one on distributed machine control system patterns and another on Scrum patterns. Ville is passionate about discovering patterns in various contexts and currently works as a freelance coach, empowering individuals and teams by fostering focus and understanding.
You can link with Ville Reijonen on LinkedIn.

Are you having trouble helping the team work well with their Product Owner? We’ve put together a course to help you work on the collaboration team-product owner. You can find it at
Toby is an ICF-credentialed Coach and accredited IC Agile trainer, and practices as a certified Executive coach. With a dynamic Agile journey beginning in 2007, he’s an active contributor to the global Agile community. He is based in Washington DC Metro, and speaks at Agile events worldwide and co-founded the A20 Agile conference. Toby also co-founded two thriving Agile meetups in the Washington DC area, with a combined 1300 members.
Khwezi is an experienced Agile coach, trainer, and IT professional since 2008. With diverse roles like Scrum Master, Agile Project Manager, and Business Analyst, she’s active in the Agile community, promoting diversity. Passionate about teaching, she empowers individuals and organizations to reach their full potential through coaching and mentoring.