In this episode, we refer to Nate’s previous BONUS episode on the brief-execute-debrief cycle and alignment.
The Great Product Owner: The Team Player Who Leads From the Trenches
“The best product owners are really part of the team. They attend all the ceremonies, they give their daily stand-up status, they’re shoulder-to-shoulder in the trenches.” – Nate Amidon
For Nate, the best product owners he’s worked with share one defining trait: they act like teammates, not managers. They show up to daily stand-ups and report on what they worked on, what they completed, and what they’re blocked on — just like everyone else. They listen to ideas from the team without being dismissive, recognizing that engineers often know the user just as well as they do. They don’t treat the product owner role as a position of authority over the team, but as a different function within the same unit.
Nate draws from his military background: leadership is “care and feeding of the people.” When product owners internalize that the team’s success is their success — when they feel genuine allegiance to the people they work with — backlogs get better organized, priorities become clearer, and collaboration happens naturally. As Vasco adds, alignment is the real purpose behind Scrum ceremonies, and when POs are there, alignment follows.
Self-reflection Question: As a product owner, do your team members see you as someone who is part of the team — or as someone the team works for?
The Bad Product Owner: The Leadership Void That Creates Corporate Game of Thrones
“It eventually becomes a leadership void on the team that someone will step up and fill — and usually it’s an engineer, or the Scrum Master becomes a quasi-product owner.” – Nate Amidon
Nate views the product owner role as fundamentally a leadership position — leadership of the backlog, prioritization, and the connection between business needs and team execution. When a PO doesn’t embrace that responsibility, the symptoms are predictable: throwing half-baked stories over the fence with a “just figure it out” attitude, constantly shifting priorities without considering the downstream impact on a team that just spent two weeks building something, and being absent from the daily conversations that keep everyone aligned. What follows is what Nate calls a “leadership void” — someone else on the team, often an engineer or the Scrum Master, steps in as a quasi-product owner because the work still needs direction.
Meanwhile, without a PO acting as a filter, stakeholders start shoulder-tapping the team directly, competing directors play corporate Game of Thrones over whose priorities win, and the team gets whiplashed between conflicting demands. The biggest red flag? When you hear the team say: “We just did what you told us.”
Self-reflection Question: If your product owner disappeared for two weeks, would anyone on the team notice a gap in leadership and direction — or has someone already quietly stepped in to fill that void?
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Do you wish you had decades of experience? Learn from the Best Scrum Masters In The World, Today! The Tips from the Trenches – Scrum Master edition audiobook includes hours of audio interviews with SM’s that have decades of experience: from Mike Cohn to Linda Rising, Christopher Avery, and many more. Super-experienced Scrum Masters share their hard-earned lessons with you. Learn those today, make your teams awesome!
About Nate Amidon
Nate, founder of Form100 Consulting, and a former Air Force officer and combat pilot turned servant leader in software development. Nate has taken the high-stakes world of military aviation and brought its core leadership principles—clarity, accountability, and execution—into his work with Agile teams.
You can link with Nate Amidon on LinkedIn. Learn more at Form100 Consulting.
Are you having trouble helping the team work well with their Product Owner? We’ve put together a course to help you work on the collaboration team-product owner. You can find it at
Kevin is the lead scrum master at Domestic and General, with 10 years’ experience in project management before moving into scrum mastery. He now heads up a team of scrum masters, whilst continuing to support his own squads. Kevin believes scrum masters need to focus on self-improvement to turbocharge their ability to better support teams and the wider business on the journey to effectiveness.
Erik is what you get when you take a trained scientist, who mastered Agile as a programmer and is now a Scrum Master. A pragmatic, analytic, systemic and critical personality who is completely focused on understanding the problem. Because once you understand the problem, the solution is easy.
Ben Linders is an Independent Consultant in Agile, Lean, Quality and Continuous Improvement, based in The Netherlands. Author of Getting Value out of Agile Retrospectives, Waardevolle Agile Retrospectives & What Drives Quality.