In this Substack Week episode, we explore the critical intersection of engineering strategy and business success with Aleix Morgadas, an engineering strategy consultant focusing on sociotechnical aspects of high-stake business challenges. Aleix shares insights from his experience helping organizations align their technical capabilities with business objectives, while offering practical approaches to developing and implementing effective engineering strategies.
The Genesis of Engineering Strategy
Personal experience sparked Aleix’s journey into engineering strategy when he joined a large company and found himself grappling with strategic decision-making in engineering. He identified a crucial gap: while strategy was well-established in product and business domains, engineering organizations often lacked strategic frameworks for participating in key decisions. This realization led him to start writing about his struggles and insights, helping others navigate similar challenges through his newsletter.
“I found that engineering was missing a way to be part of the decision making process, and we needed to be clear on the problems and challenges that engineering organizations face.”
Breaking Down the Four-Step Process
Drawing inspiration from Richard Rumelt’s work on strategy, Aleix presents a comprehensive framework for developing engineering strategy. The process emphasizes the importance of understanding organizational context and identifying shared challenges before taking action.
“Solve the shared pains – that’s why we need to uncover those pains in the first place.”
