“Most purpose statements are dry and uninspiring”, that’s how this episode starts. But Stephen goes deeper and explains why that may be the case. We dive into what are the missing aspects in most purpose statements and share some examples of how he’s been able to help organizations go beyond those dry and uninspiring purpose statements.
The three types of purposes we need to take into account
When we think about purpose, usually we talk about the purpose of the team, or organization we work within. However, Stephen also challenges us to consider that there is one more perspective we need to take into account: the customer’s purpose. Continue reading BONUS: Stephen Parry on how to create Alignment and Purpose in your Agile organization