Angel Medinilla on the importance of the Sprint Goal for teams to grow

We very often focus on the process of Scrum, but forget the importance of the “why”. Why are we working on the items we are working on? Why are we working the way we are? This return to the why, every sprint using the Sprint Goal metaphor is one of the tools we discover in this episode.
In this Episode we mention the book Start with Why by Simon Sinek.

About Angel Medinilla

Ángel Medinilla (Spain, 1973) has 18+ years working experience in the ICT market. In 2007 he started his own Agile Consulting firm. Today, Proyectalis is considered the leading Agile consulting and coaching company in Spain, and one of the most well-known in Europe and Latin America,
He is a regular speaker at Agile conferences all over the world
He is the author of Agile Management (Springer) and “Agile Kaizen: Continuous Improvement Far Beyond Retrospectives’ (Springer). He also contributed to Beyond Agile: Stories of Agile Transformations, (Modus Cooperandi).
In 2015 he co-founded Improvement21, whose goal is to bring the continuous improvement habit to all kind of organizations in order to create better cultures, teams, processes and products.
You can connect with Angel Medinilla on LinkedIn, and contact Angel Medinilla on Twitter.

Stefano Porro describes the importance of asking why before getting started

We very often jump to the action straight away and without asking why. But is that wise? How can we create a mindset that leads to results if we don’t know why we are working on something? Stefano tells us a story of how he discovered, and changed his work to always start by asking why, or giving the “why” to the teams he works with.

Stefano mentions some of this favourite books about Agile:

About Stefano Porro

Stefano Porro Scrum Master toolbox podcastStefano is from Turin, Italy. He has worked since 2001 in IT projects and he feels lucky because he does what he loves. He learned about Scrum in 2007 when the company where he was working decided to adopt Scrum. For the first two years he was part of a Scrum team, and he was fascinated from the role of the Scrum Master because he always loved to help team’s members. For him, becoming a Scrum Master, was a natural evolution.

You can find Stefano Porro on Twitter, and connect with Stefano Porro on Linkedin.

Stefano would also like you to be in touch with him through gmail ( or skype (stefano.bowen). mail:

You can follow Stefano’s blog to know more about his work and his ideas.