Siemens Healthineers engaged Philipp and Vlad due to growing challenges with their platform. As more users started using the platform, the availability requirements increased, and they wanted to reduce downtime. However, their current operations capabilities did not allow them to achieve the uptime and availability needed, and there was also a problem with the time it took to recover from failures. To address these challenges, Siemens Healthineers decided to adopt SRE as a solution to improve their operations and increase reliability. The adoption of SRE was added to the list of big initiatives, and Vlad and Philipp worked through the organization to get buy-in and support for the change.