scrum values Archives - Scrum Master Toolbox Podcast

Aliu Adewale: Success Is Living the Five Scrum Values—And Asking the Team If You Are

“Trust is the foundation of empowerment. When you trust your team, they will deliver beyond your expectation.” – Aliu Adewale

For Aliu, success as a Scrum Master is concrete: the team is living the five Scrum values—commitment, focus, openness, respect, and courage—and the organization is getting real value from their work. Commitment shows up in how the team holds itself to a Sprint goal.

Focus shows up in how they protect that goal from noise. Openness reduces conflict because nothing festers in the dark. Respect, Aliu reframes powerfully: respect for someone’s background comes before respect for their skill set—because in a team where people come from different countries, religions, and skill sets, that’s the foundation everything else sits on.

And courage shows up when a team can tell a Product Owner or a stakeholder that no, this can’t be done in this Sprint, and we need to talk about it. But the values alone aren’t success—the test is whether the team is delivering value frequently to the organization.

The way Aliu keeps himself honest is uncomfortable but simple: he sends a survey to his team and asks them to tell him how he’s doing on communication, on risk mitigation, on empowering them to reach stakeholders directly. He starts the assessment cycle the moment he joins—asking the organization what success looks like in this role in the next three months—and he refuses to “get carried away” and stop asking.

Self-reflection Question: Have you ever sent your team a survey asking them to rate you—and acted on what they said?

Featured Retrospective Format for the Week: Start, Stop, Continue

Aliu’s go-to retrospective is the classic Start, Stop, Continue. Three questions—What should we start doing? What should we stop doing? What should we continue doing?—and the team has the structure they need to pinpoint their own shortcomings and decide what to do about them.

The reason it works so well, Aliu argues, is the psychological safety the simplicity creates. There’s no jargon, no clever framework, no facilitator gimmick to hide behind. Experienced and self-organizing teams especially thrive with it because they can name what’s not working without you having to call it out for them.

As a Scrum Master, when your team starts pointing at their own gaps without your prompt, that’s the moment you should applaud yourself—you coached them into the space where they can do it.

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About Aliu Adewale

Aliu is an Agile Delivery Lead with over 10 years of experience empowering teams to unlock their potential and deliver meaningful value. As an author, Aliu simplifies Agile principles through real-life experiences, providing practical insights for professionals to apply Agile methodologies effectively in work and everyday life.

You can link with Aliu Adewale on LinkedIn.

You can also find Aliu and his book on agileinplainsight.com.

Sara Di Gregorio: How to Know Your Team Has Internalized Agile Values

“Scrum isn’t just a process to follow, it’s a way of working.” – Sara Di Gregorio

For Sara, success as a Scrum Master isn’t measured by what the team delivers—it’s measured by how they grow. She knows that if you facilitate team growth in communication and collaboration, delivery will naturally improve.

The indicators she watches for are subtle but powerful. When teams come to her with specific requests outside the regular schedule—”Can we have 30 minutes to talk and reflect mid-sprint?”—she knows something has shifted. When teams want to reflect outside the retrospective cycle, it means they’ve internalized the value of continuous improvement, not just going through the motions. She listens for the word “goal” during sprint planning.

When team members start their planning by talking about goals, she feels a surge of recognition: “Okay, for me, this is very, very, very important.” Success shows up in unexpected places. One of her colleague’s teams pushed back during a cross-team meeting, saying “We’re going out of the timebox” and suggesting they move the discussion to a different time. That kind of proactive leadership and accountability signals maturity. It means the team isn’t just attending Scrum events because they have to—they truly understand why each event matters and actively participate to make them valuable.

When Sara first met a team, they asked if she wanted to change things. She said no. What she focuses on is how people improve and understand the process better. For her, it starts with the people—when people change and understand the value, that’s when real changes happen in the company. It’s about helping people feel good and be guided well, because when they’re working well, that’s when transformation becomes possible. As Sara reminds us, Scrum isn’t just a process to follow—it’s a way of working that teams must embrace, understand, and make their own.

Self-reflection Question: Are your teams coming to you asking for reflection time outside scheduled events, and what does that tell you about how deeply they’ve internalized continuous improvement?

Featured Retrospective Format for the Week: Unstructured Retrospective

After facilitating many structured retrospectives, Sara started experimenting with an unstructured format that brought new energy to team reflection. Instead of using predefined frameworks, she brings white paper, sticky notes, and sharpies of different colors. She opens with a simple question: “Guys, what impacted you mostly during the last week? How do you feel today?” Sometimes she starts with data and metrics; other times, she begins with how the team is feeling.

The key is creating open space for conversation rather than forcing it into a predetermined structure. What Sara discovered is remarkable: “They are more engaged, more open, and more present in the conversation, maybe because it was something new.” Instead of the same structured format every time, the unstructured approach breaks the routine and creates space for true reflections that bring out something deeper and more meaningful. It allows people to express what’s genuinely going on for them, not just what fits into a predefined template.

Sara doesn’t abandon structured formats entirely—she alternates between structured and unstructured to keep retrospectives fresh and engaging. She also recommends, if you work hybrid, trying to schedule unstructured retrospectives for days when the team is in the office together. The physical presence combined with the open format creates an environment where teams can be more vulnerable, more creative, and more honest about what’s really happening. The unstructured retrospective isn’t about chaos—it’s about trusting the team to surface what matters most to them, with the Scrum Master providing light facilitation and space for authentic reflection.

Transform Your Agile Teams with Hard-Earned Lessons from Super-Experienced Scrum Masters

About Sara Di Gregorio

Sara is a people-centered Scrum Master who champions trust, collaboration, and real value over rigid frameworks. With experience introducing Agile practices, she fosters empathy, inclusion, and clarity in every team. As an Advanced Scrum Master, she helps teams grow, perform, and deliver with enthusiasm and purpose.

You can link with Sara Di Gregorio on LinkedIn.

Alex Sloley: How to Coach Product Owners Who Treat Developers Like Mindless Robots

In this episode, we refer to the previous episodes with David Marquet, author of Turn the Ship Around!

The Great Product Owner: Trust and the Sprint Review That Changes Everything

“She was like, oh my gosh, I’ve never seen this before, I didn’t think it was possible. I just saw you deliver stuff in 2 weeks that I can actually use.” – Alex Sloley

In 2011, Alex worked with a client organization creating software for external companies. They needed a Product Owner for a new Agile team, and a representative from the client—who had never experienced Scrum—volunteered for the role. She was initially skeptical, having never witnessed or heard of this approach. Alex gently coached her through the process, asking her to trust the team and be patient. Then came the first Sprint Review, and everything changed. For the first time in her career, she saw working product delivered in just two weeks that she could actually touch, see, and use. Her head exploded with possibility. Even though it didn’t have everything and wasn’t perfect, it was remarkably good. That moment flipped a switch—she became fully engaged and transformed into a champion for Agile adoption, not just for the team but for the entire company. Alex reflects that she embodied all five Scrum values: focus (trusting the team’s capacity), commitment (attending and engaging in all events), openness (giving the new approach a chance), respect (giving the team space to succeed), and courage (championing an unfamiliar process). The breakthrough wasn’t about product ownership techniques—it was about creating an experience that reinforced Scrum values, allowing her to see the potential of a bright new future.

Self-reflection Question: What practices, techniques, or processes can you implement that will naturally and automatically build the five Scrum values in your Product Owner?

The Bad Product Owner: When Control Becomes Domination

“They basically just owned the team. The developers on the team might as well have been mindless robots, because they were being assigned all the work, told how much work they could do in a sprint, what the work was.” – Alex Sloley

In 2018, while working with five interconnected Product Owners, Alex observed a Sprint Planning session that revealed a severe anti-pattern. One Product Owner completely controlled everything, telling the team exactly what work they would take into the Sprint, assigning specific work to specific people by name, and dictating precisely how they would implement solutions down to technical details like which functions and APIs to use. The developers were reduced to helpless executors with no autonomy, while the Scrum Master sat powerless in the corner. Alex wondered what caused this dynamic—was the PO a former project manager? Had the team broken trust in the past? What emotional baggage or trauma led to this situation? His approach started with building trust through coffee meetings and informal conversations, crucially viewing the PO not as the problem but as someone facing their own impediment. He reframed the challenge as solving the Product Owner’s problem rather than fixing the Product Owner. When he asked, “Why do you have to do all this? Can’t you trust the team?” and suggested the PO could relax if they delegated, the response was surprisingly positive. The PO was willing to step back once given permission and assurance. Alex’s key lesson: think strategically about how to build trust and who needs to build trust with whom. Sometimes the person who appears to be creating problems is actually struggling under their own burden.

Self-reflection Question: When you encounter a controlling Product Owner, do you approach the situation as “fixing” the PO or as “solving the PO’s problem”? How might this reframe change your coaching strategy?

Transform Your Agile Teams with Hard-Earned Lessons from Super-Experienced Scrum Masters

About Alex Sloley

Alex believes that a great Scrum Master can have a long and lasting impact on people and teams. He is a global agile and product management evangelist, author of The Agile Community, and frequent international speaker. A former Microsoft leader with 15 years’ experience, he now trains, coaches, and drives transformations worldwide. Certified across Scrum, ICAgile, and Kanban, Alex energizes communities, guides leaders, and—yes—enjoys good beer.

You can link with Alex Sloley on LinkedIn.

Alex Sloley: When Toxic Leadership Creates Teams That Self-Destruct

“They would take notes at every team meeting, so that later on they could argue with team members about what they committed to, and what they said in meetings.” – Alex Sloley

Alex recounts working with a small team where a project manager created such a toxic environment that one new hire quit after just eight hours on the job. This PM would belittle team members publicly, take detailed notes to use as weapons in contract negotiations, and dominate the team through intimidation. The situation became so severe that one team member sent an email that sounded like a suicide note. When the PM criticized Alex’s “slide deck velocity,” comparing four slides per 15 minutes to Alex’s one, he realized the environment was beyond salvaging. Despite coaching the team and attempting to introduce Scrum values, Alex ultimately concluded that management was encouraging this behavior as a control mechanism. The organization lacked trust in the team, creating learned helplessness where team members became submissive and unable to resist. Sometimes, the most important lesson for a Scrum Master is recognizing when a system is too toxic to change and having the courage to walk away. Alex emphasizes that respect—one of the core Scrum values—was completely absent, making any meaningful transformation impossible.

In this segment, we talk about “learned helplessness”.

Self-reflection Question: How do you recognize when a toxic environment is being actively encouraged by the system rather than caused by individual behavior? What are the signs that it’s time to exit rather than continue fighting?

Featured Book of the Week: The Goal by Eliyahu M. Goldratt

Alex describes his complex relationship with The Goal by Goldratt—it both inspires and worries him. He struggles with the text because the concepts are so deep and meaningful that he’s never quite sure he’s fully understood everything Goldratt was trying to convey. The book was difficult to read, taking him four times longer than other agile-related books, and he had to reread entire sections multiple times. Despite the challenge, the concepts around Theory of Constraints and systems thinking have stayed with him for years. Alex worries late at night that he might have missed something important in the book.

He also mentions reading The Scrum Guide at least once a week, finding new tidbits each time and reflecting on why specific segments say what they say. Both books share a common thread—the text that isn’t in the text—requiring readers to dig deeper into the underlying principles and meanings rather than just the surface content.

Transform Your Agile Teams with Hard-Earned Lessons from Super-Experienced Scrum Masters

About Alex Sloley

You can link with Alex Sloley on LinkedIn.

Tom Siebeneicher: A Deep Dive into Agile Dysfunction, And The Journey Back To Healthy Scrum

Tom shares the story of a team that slowly drifted away from Scrum, and it’s values, but without noticing it themselves! The team followed the rituals, but their retrospectives pushed them aways from Agile and Scrum principles. The team inadvertently, and over time, adopted a waterfall approach. To avoid this in your teams, Tom advocates for digging into root causes instead of symptom-fixing. Eventually, Tom helped the team do a “scrum reset” which realigned the team, prompting a valuable tip: conduct resets every six months. Tom emphasizes double-loop learning, urging a focus on long-term improvement amidst day-to-day challenges.

Featured Book of the Week: The Lean Startup, by Eric Ries

Tom delves into the transformative impact of Eric Ries’ “The Lean Startup.” The book revolutionized his perspective on Minimum Viable Products (MVPs), emphasizing radical experimentation and learning over rigid planning. It liberated him from the constraints of plan-driven approaches, emphasizing the dynamic nature of execution. Tom underscores the criticality of continuous measurement and learning, a principle he now prioritizes in his approach. He shares valuable advice: never underestimate the power of measuring and learning in the pursuit of agile success.

Transform Your Agile Teams with Hard-Earned Lessons from Super-Experienced Scrum Masters

About Tom Siebeneicher

Tom is an engaging speaker, who has delivered presentations at conferences like the Atos DREAM Conference, the Agile Leadership Day, and TED XKE by Xebia. Their enthusiasm for discussing Agile is evident in those talks.

You can link with Tom Siebeneicher on LinkedIn.