Tom Molenaar: Purpose, Process, and People—The Three Pillars of Scrum Master Success

“I always try to ask the team first, what is your problem? Or what is the next step, do you think? Having their input, having my input, bundle it and share it.”

Tom defines success for Scrum Masters through three essential pillars: purpose (achieving the team’s product goals), process (effective Agile practices), and people (team maturity and collaboration). When joining new teams, he uses a structured approach combining observation with surveys to get a 360-degree view of team performance. Rather than immediately implementing his own improvement ideas, Tom prioritizes asking teams what problems they want to solve and finding common ground for a “handshake moment” on what needs to be addressed.

Featured Retrospective Format for the Week: Creative Drawing of the Sprint

Tom’s favorite retrospective format involves having team members draw their subjective experience of the sprint, then asking others to interpret each other’s drawings. This creative approach brings people back to their childhood, encourages laughter and fun, and helps team members tap into each other’s experiences in ways that traditional verbal retrospectives cannot achieve. The exercise stimulates understanding between team members and often reveals important topics for improvement while building connection through shared interpretation of creative expressions.

Example activity you can use to “draw the sprint”.

Transform Your Agile Teams with Hard-Earned Lessons from Super-Experienced Scrum Masters

Do you wish you had decades of experience? Learn from the Best Scrum Masters In The World, Today! The Tips from the Trenches – Scrum Master edition audiobook includes hours of audio interviews with SM’s that have decades of experience: from Mike Cohn to Linda Rising, Christopher Avery, and many more. Super-experienced Scrum Masters share their hard-earned lessons with you. Learn those today, make your teams awesome!

About Tom Molenaar
Tom is a team coach with a background in social psychology and behavioral influence. He is passionate about fostering collaboration, and helping teams flourish and achieve their potential. His approach blends insight, empathy, and strategy to cultivate lasting team success.

You can link with Tom Molenaar on LinkedIn.

Terry Haayema: Why “Working Myself Out of a Job” Is Wrong for Scrum Masters

“Success for a Scrum Master is to do myself out of a job… which I don’t buy into at all, because a team will always need a coach.”

Terry challenges the common belief that Scrum Masters succeed by working themselves out of a job, arguing instead that teams always need coaching as they continuously improve. He emphasizes the importance of separating his outcomes from the team’s success to avoid becoming part of the system he’s trying to help. For Terry, success is measured by the visible joy he can create in people – when leaders approach him with happiness, when team members are excited to see him, when absenteeism drops because people actually want to come to work. He shares a powerful story of how helping teams find joy not only improved their performance but reduced their stress-related sick days from the highest to the lowest in their division.

Featured Retrospective Format for the Week: Drawing Retrospectives

Terry loves retrospective formats that use drawings and visual metaphors, like Draw Your Feelings, or the Sailboat retrospective. He explains that when teams draw pictures instead of immediately processing thoughts through language, they generate much richer and deeper insights. The approach works by having people first draw their thoughts, then asking “What led you to draw that picture?” This method bypasses the analytical mind and taps into more intuitive understanding. For longer-term retrospectives, Terry recommends Open Space Technology, which allows groups to self-organize around the most important questions they need to answer.

Self-reflection Question: How do you measure your own success as a Scrum Master, and does that measurement inspire you to do your best work?

Transform Your Agile Teams with Hard-Earned Lessons from Super-Experienced Scrum Masters

Do you wish you had decades of experience? Learn from the Best Scrum Masters In The World, Today! The Tips from the Trenches – Scrum Master edition audiobook includes hours of audio interviews with SM’s that have decades of experience: from Mike Cohn to Linda Rising, Christopher Avery, and many more. Super-experienced Scrum Masters share their hard-earned lessons with you. Learn those today, make your teams awesome!

About Terry Haayema

Terry is an international Author, Speaker, Conference Host, Trainer, Facilitator, Mentor and Transformative Coach whose personal purpose is to help people see differently, so they find joy.

You can link with Terry Haayema on LinkedIn, or visit his website to learn more about his book.

Pascal Papathemelis: Selecting the Appropriate Agile Values for Organizational Impact

Pascal defines success for Scrum Masters through his recent mantra of “effectiveness over efficiency,” “outcome over output,” and “create value for the customer.” Working with a client introducing a new digital platform, he focuses on understanding the value for both the organization and end customers while minimizing confusion in the process. Pascal emphasizes the importance of ensuring work sustainability over time by focusing on Agile values and principles and their deep understanding. He customizes the Agile Manifesto’s values and principles for each organization, such as focusing on customer value, collaboration, and constant learning. Pascal strategically highlights the principles and values that address the biggest challenges facing the organization at any given time, making Agile concepts relevant and actionable for the specific context.

Featured Retrospective Format for the Week: Sailboat

Pascal recommends the sailboat retrospective as his preferred format, though he emphasizes that the choice depends on context and team focus. He values this metaphor-based retrospective because it helps teams discuss critical aspects of their work through different perspectives. The sailboat format allows teams to explore what propels them forward (wind), what holds them back (anchors), what they need to watch out for (rocks), and their destination (island). Pascal also uses timeline retrospectives and stresses the importance of varying retrospective formats to prevent teams from falling into routine patterns that might limit their ability to bring fresh insights to their work. He believes that good data and effective visualization are essential components of any successful retrospective format.

Self-reflection Question: How effectively are you customizing Agile principles to address your organization’s specific challenges and context?

The Scrum Master Toolbox Podcast Recommends…

🔥 In the ruthless world of fintech, success isn’t just about innovation—it’s about coaching! 🔥

Shift: From Product to People Cover

Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people.

🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.

Buy Now on Amazon
The Scrum Master Toolbox Podcast Recommends…

About Pascal Papathemelis

Pascal is an Agile & Professional Coach that wants to make a positive impact to the people working with. Coaching in Finnish, German and English language. Focus areas are human factors, outcomes, effectiveness, flow, decision making, clarity and constant improvement.

You can link with Pascal Papathemelis on LinkedIn.

Robert Finan: Promoting Agile Team Growth Through Experiments And Small Focused Changes

Robert defines Scrum Master success as driving impactful team improvements through small, focused changes.

By maintaining a backlog of improvement ideas and encouraging teams to experiment, Robert highlights the importance of measurable progress in both behavior and collaboration.

Featured Retrospective Format for the Week: Sailboat Retrospective

Robert recommends the Sailboat format, especially when working with new teams. By exploring current realities, future goals, and risks, this format provides rich insights and fosters alignment. The focus on improvement ensures actionable outcomes that resonate with team members.

The Scrum Master Toolbox Podcast Recommends…

🔥 In the ruthless world of fintech, success isn’t just about innovation—it’s about coaching! 🔥

Shift: From Product to People Cover

Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people.

🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.

Buy Now on Amazon
The Scrum Master Toolbox Podcast Recommends…

About Robert Finan

Robert has been working in IT for over 25 years, with the last decade spent deeply engaged in “messy” real-world Agile transformations. He documents his experiences in the Agile Drill Sergeant webcomic.

You can link with Robert Finan on LinkedIn.

Eli Goodman: Keeping Product Teams Aligned, Advice for Product Leaders in Remote Teams

NOTE: We want to thank the folks at Tuple.app for being so generous with their stories, and supporting the podcast. Visit tuple.app/scrum and share them if you find the app useful! Remember, sharing is caring!

 

Eli reflects on the unique challenges of being a product manager for a distributed team. He emphasizes the importance of staying in touch with reality, testing assumptions, and journaling as key habits for success. He also shares tips on how to pair effectively with colleagues to maintain accountability and stay aligned with the team’s goals. Listen in to find out what are some of the key habits that can help product managers thrive in remote environments.

Featured Retrospective Format for the Week: The Sailboat Retrospective

In this episode, Eli Goodman, Head of Product at Tuple, shares his favorite retrospective format: the Sailboat Retrospective. Eli explains why this format helps teams visualize their progress and challenges while promoting open communication. He highlights the importance of retrospectives in creating alignment and continuous improvement within distributed teams.

About Eli Goodman

Eli Goodman has been working on software teams for 17 years. He’s been a full-stack developer and engineering manager at both large and small companies, including Etsy and Headspace. A few years ago, Eli transitioned to product management and is now the Head of Product at Tuple, a remote pair programming service used by companies such as Figma, Shopify, and many others in the software industry.

You can link with Eli Goodman on LinkedIn, or email Eli at Eli@Tuple.app.

Enter e-mail to download a clickable PO Cheat Sheet
This handy Coach Your PO cheat-sheet includes questions to help you define the problem, and links to handy, easy techniques to help you coach your Product Owner
Enter e-mail to download a clickable PO Cheat Sheet
This handy Coach Your PO cheat-sheet includes questions to help you define the problem, and links to handy, easy techniques to help you coach your Product Owner
Enter e-mail to download a checklist to help your PO manage their time
This simple checklist and calendar handout, with a coaching article will help you define the minimum enagement your PO must have with the team
Enter e-mail to download a checklist to help your PO manage their time
This simple checklist and calendar handout, with a coaching article will help you define the minimum enagement your PO must have with the team
Internal Conference
Checklist
Internal Conference
Checklist
Download a detailed How-To to help measure success for your team
Motivate your team with the right metrics, and the right way to visualize and track them. Marcus presents a detailed How-To document based on his experience at The Bungsu Hospital
Download a detailed How-To to help measure success for your team
Read about Visualization and TRANSFORM The way your team works
A moving story of how work at the Bungsu Hospital was transformed by a simple tool that you can use to help your team.
Read about Visualization and TRANSFORM The way your team works
Overcome Team Resistance and Gain Leadership Buy-In
Discover practical, real-world solutions from leading Agile practitioners. Download three free chapters from 'Tips from the Trenches Scrum Master Edition' and start transforming your Agile practices today!
Overcome Team Resistance and Gain Leadership Buy-In
Discover practical, real-world solutions from leading Agile practitioners. Access three free chapters from 'Tips from the Trenches Scrum Master Edition' and start transforming your Agile practices today!
Overcome Team Resistance and Gain Leadership Buy-In
Discover practical, real-world solutions from leading Agile practitioners. Download three free chapters from 'Tips from the Trenches Scrum Master Edition' and start transforming your Agile practices today!
FREE! Audiobook Chapters: Overcome Team Resistance and Gain Leadership Buy-In
Download three free chapters from 'Tips from the Trenches Scrum Master Edition' and start transforming your Agile practices today!
Your FREE ticket is on the way!
Check your inbox for details. Email us at ProductOwnerSummit.org if you have questions
Check Your Inbox For Details Email us if you have questions: ProductOwnerSummit@oikosofy.com
Your Ticket Is On The Way!