Angel Diaz-Maroto on empathy and the critical role of the Product Owner

Scrum has a foundational story that many of us know. The Pig and the Chicken story. Through that story we learn that in Scrum there are “insiders” (the Pigs, who are committed), and outsiders (the Chickens, who are merely involved). The role of the Product Owner is often looked at as a “chicken”, however Angel relates a different perspective. He talks about the critical role of the Product Owner in a Scrum team as well as the approach he used to bring the Product Owner role back into the team.

About Angel Diaz-Maroto

Angel is a seasoned and very energetic Agile coach and a frequent speaker at international conferences and Agile events in Europe and America. He is Certified Scrum Coach. Currently he is member of Agilar, one of the leading Agile coaching firms in Europe and Latin-America.
He is now at Agilar, but before he was the leader at one of the biggest Agile transformations in europe, including business and IT at the Spanish branch of a multinational bank (ING). He lead the transformation from the trenches and starting from scratch. He as more than 15 years of experience in many different roles and is a professor at ESNE (University School of design, innovation & technology).
You can link up with Angel Diaz-Maroto on LinkedIn and connect with Angel Diaz-Maroto on Twitter.

Francesco Attanasio on how unique the role of Scrum Master

The role of the Scrum Master is new. It is not an adapted Business Analyst role or a slightly changed Project Manager role. Many fail to understand how unique this role is, and therefore fail to help the teams effectively. In this episode we also discuss how Scrum Masters can evaluate their own performance.

About Francesco Attanasio

Stefano Porro Scrum Master toolbox podcastFrancesco Attanasio is an Agile practitioner, Certified Scrum Professional® (CSP) and Certified ScrumMaster® (CSM), Developer, Trainer, Reader, Dreamer and Runner.
He’s now been working as Scrum Master for more than 3 years. Having worked so far as Scrum Developer and Scrum Master in several teams, Francesco has fieldwork experience of how Scrum can be implemented with success. He provides Lean/Agile/Scrum training and coaching to Product Owners, Scrum Masters and Development Teams.
You can find Francesco Attanasio on twitter. You can also find Francesco Attanasio on LinkedIn, and in the Scrum Alliance website.

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This handy Coach Your PO cheat-sheet includes questions to help you define the problem, and links to handy, easy techniques to help you coach your Product Owner
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This handy Coach Your PO cheat-sheet includes questions to help you define the problem, and links to handy, easy techniques to help you coach your Product Owner
Enter e-mail to download a checklist to help your PO manage their time
This simple checklist and calendar handout, with a coaching article will help you define the minimum enagement your PO must have with the team
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This simple checklist and calendar handout, with a coaching article will help you define the minimum enagement your PO must have with the team
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Internal Conference
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Download a detailed How-To to help measure success for your team
Motivate your team with the right metrics, and the right way to visualize and track them. Marcus presents a detailed How-To document based on his experience at The Bungsu Hospital
Download a detailed How-To to help measure success for your team
Read about Visualization and TRANSFORM The way your team works
A moving story of how work at the Bungsu Hospital was transformed by a simple tool that you can use to help your team.
Read about Visualization and TRANSFORM The way your team works