Jean Coetzee: Breaking Free from the Proxy Trap And Reclaiming the Essence of the Product Owner Role

The Great Product Owner: Breaking Free from the Proxy Trap And Reclaiming the Essence of the Product Owner Role

In this episode, Jean addresses some anti-patterns in the role of a Product Owner, with the most detrimental being when they become mere proxies for business owners or sponsors. He laments the recent disregard for the essence of the PO role, emphasizing that it should not serve as a mere intermediary. When POs are placed in proxy positions, they are set up for failure, relegated to the role of translators rather than empowered owners. Jean advocates for a reevaluation of the PO role to ensure they have the autonomy and authority necessary for success.

The Bad Product Owner: Empowering Teams, Lessons from an Exceptional Product Owner

In this episode, Jean shares a compelling story of a Product Owner who excelled without formal training in Agile or Product Ownership. This PO approached the role with a fresh perspective, free from preconceived notions. They embodied true ownership of the product, prioritizing vision-setting and supporting the team’s end goal. The distinction between ownership and management was evident, as the PO focused on protecting the team from interference while also holding them accountable. Importantly, this Product Owner struck a balance by empowering the team to take ownership of their purpose, ultimately leading to a highly successful and self-sufficient team.

The Ultimate Guide to Supporting Product Owners as a Scrum Master

Are you having trouble helping the team work well with their Product Owner? We’ve put together a course to help you work on the collaboration team-product owner. You can find it at bit.ly/coachyourpo. 18 modules, 8+ hours of modules with tools and techniques that you can use to help teams and PO’s collaborate.

About Jean Coetzee

Jean is passionate about humans, and how they work together from a psychology and neuroscience perspective.

Jean, credits the early ScrumMaster podcasts for shaping his Agile career. These insightful episodes provided vital guidance during the early days, boosting confidence in serving others effectively. Jean learned to navigate uncertainties and gain confidence in their Scrum Master role, all thanks to this and other podcast contributors.

You can link with Jean Coetzee on LinkedIn.

Enter e-mail to download a clickable PO Cheat Sheet
This handy Coach Your PO cheat-sheet includes questions to help you define the problem, and links to handy, easy techniques to help you coach your Product Owner
Enter e-mail to download a clickable PO Cheat Sheet
This handy Coach Your PO cheat-sheet includes questions to help you define the problem, and links to handy, easy techniques to help you coach your Product Owner
Enter e-mail to download a checklist to help your PO manage their time
This simple checklist and calendar handout, with a coaching article will help you define the minimum enagement your PO must have with the team
Enter e-mail to download a checklist to help your PO manage their time
This simple checklist and calendar handout, with a coaching article will help you define the minimum enagement your PO must have with the team
Internal Conference
Checklist
Internal Conference
Checklist
Download a detailed How-To to help measure success for your team
Motivate your team with the right metrics, and the right way to visualize and track them. Marcus presents a detailed How-To document based on his experience at The Bungsu Hospital
Download a detailed How-To to help measure success for your team
Read about Visualization and TRANSFORM The way your team works
A moving story of how work at the Bungsu Hospital was transformed by a simple tool that you can use to help your team.
Read about Visualization and TRANSFORM The way your team works
Overcome Team Resistance and Gain Leadership Buy-In
Discover practical, real-world solutions from leading Agile practitioners. Download three free chapters from 'Tips from the Trenches Scrum Master Edition' and start transforming your Agile practices today!
Overcome Team Resistance and Gain Leadership Buy-In
Discover practical, real-world solutions from leading Agile practitioners. Access three free chapters from 'Tips from the Trenches Scrum Master Edition' and start transforming your Agile practices today!
Overcome Team Resistance and Gain Leadership Buy-In
Discover practical, real-world solutions from leading Agile practitioners. Download three free chapters from 'Tips from the Trenches Scrum Master Edition' and start transforming your Agile practices today!
FREE! Audiobook Chapters: Overcome Team Resistance and Gain Leadership Buy-In
Download three free chapters from 'Tips from the Trenches Scrum Master Edition' and start transforming your Agile practices today!
Your FREE ticket is on the way!
Check your inbox for details. Email us at ProductOwnerSummit.org if you have questions
Check Your Inbox For Details Email us if you have questions: ProductOwnerSummit@oikosofy.com
Your Ticket Is On The Way!