Sofi describes a project involving two Scrum teams working on the same product but struggling with engagement and alignment. By involving the team in product definition and creating a product map linked to OKRs, Sofi transformed the team’s perspective. Regularly revisiting the product map and involving the team in strategic discussions led to a more motivated and cohesive team, contributing significantly to the product’s success.
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About Sofi Simonyan
Sofi is a Scrum Master with 6 years of experience in tech startups and a diverse work background. Passionate about people, her mission is to build teams where active listening and growth mindset are essential values. Currently on maternity leave, Sofi practices agility in a completely different dimension.
You can link with Sofi Simonyan on LinkedIn and connect with Sofi Simonyan on Twitter.

Are you having trouble helping the team work well with their Product Owner? We’ve put together a course to help you work on the collaboration team-product owner. You can find it at
Milica is a Mom and Professional and Organizational Coach who is all about dealing with complexity, whether it’s child development or organizational/team/individual transformation and growth. She found her true calling in the world of Agile, Cynefin, and Progressive organizational cultures. Creating safe spaces for innovation, nurturing trust, and sparking engagement is her true passion.
Doug is a passionate practitioner of Lean-Agile strategic management with a focus on developing empowered teams and Lean process improvement.
Aria has 4+ years of experience serving as Scrum Master, Product Owner, and Agile Coach (CSM, A-CSM, CSPO) from single teams to multiple teams and the whole software organization. He’s a Software Engineer turned Software Developer turned Peopleware Developer and Agilist.
Recovering from failure, or difficult moments is a critical skill for Scrum Masters. Not only because of us, but also because the teams, and stakeholders we work with will also face these moments! We need inspiring stories to help them, and ourselves! The Bungsu Story, is an inspiring story by Marcus Hammarberg which shows how a Coach can help organizations recover even from the most disastrous situations! Learn how Marcus helped The Bungsu, a hospital in Indonesia, recover from near-bankruptcy, twice! Using Lean and Agile methods to rebuild an organization and a team! An inspiring story you need to know about!
Rohit is an Enterprise Agile Coach, helping Leaders, individuals and teams to develop a growth mindset to be top achievers in their respective work area and in personal life.