Product Vision Archives - Scrum Master Toolbox Podcast

Cynthia Kracmer: The Visionary Product Owner, learning how to keep the vision alive through coherent decision making

The Great Product Owner: Visionary Product Ownership: How to stay disciplined in your decisions

In this episode, Cynthia talks about an example of a great PO who was an expert in life sciences with over 20 years of experience. The PO was open-minded and willing to be challenged, listened well to the team, and collaborated effectively with the Scrum Master. They had a clear vision for their product/service and made disciplined decisions that aligned with that vision. The PO was proactive about sharing information and communicating risks to the clients/customers. Cynthia suggests that a great PO should share information beyond the team and keep them inspired.

The Bad Product Owner: The Role of Scrum Master in Helping Product Owners Succeed

In this episode, we learn about a PO that lacked the necessary skills and was not assertive, which affected their ability to lead and communicate effectively with clients. We also learn about the Scrum Master’s role in that PO’s poor performance, as the Scrum Master took up too much space, leaving the PO without the necessary influence. Cynthia suggest that when a new person is assigned to the PO role, they should be trained and given a clear understanding of their responsibilities. She also recommends having the new PO shadowing another PO to learn. Scrum Masters should also offer help and support (See our Coaching Your PO e-course for tips and models you can use when helping your PO). Finally, Cynthia advises paying attention to what POs expect from the Scrum master and making sure that these expectations align with the PO’s task list.

The Ultimate Guide to Supporting Product Owners as a Scrum Master

Are you having trouble helping the team work well with their Product Owner? We’ve put together a course to help you work on the collaboration team-product owner. You can find it at bit.ly/coachyourpo. 18 modules, 8+ hours of modules with tools and techniques that you can use to help teams and PO’s collaborate.

About Cynthia Kracmer

Cynthia Kracmer is a Business Transformation & Human Capital Managing Consultant passionate about creating innovative, stimulating and ‘healthy’ organizations for people. She is Agile agnostic, and has worked as a Scrum master, agile coach and agile transformation lead in the Life Sciences area. She loves singing, traveling (she’s been to 63 countries), cycling and running.

Connect with Cynthia Kracmer on LinkedIn.

Harri Tunturivuori: Communicating the Product Vision, A Key Skill for Scrum Product Owners

The Great Product Owner: Communicating the Product Vision, A Key Skill for PO’s

According to Harri, the best Product Owners have a clear and compelling vision for the product, and they are able to communicate this vision effectively to the team. They are also collaborative and include the team in decision making, and are not afraid to talk to customers and stakeholders to get their input. In addition, they are able to give a lot of feedback to the team and use personas to communicate the ultimate user and customer for the product. Finally, they communicate the roadmap to the team so that everyone is on the same page. All of these skills combine to create a strong, effective Product Owner who can help the team deliver a successful product.

We provide, FREE, an e-course that can help you facilitate a Vision workshop with your PO. You can our Create A Compelling Product Vision e-course here..

The Bad Product Owner: From Task Managers to Product Owners, Breaking the Anti-pattern

In the episode, Harri discussed the anti-pattern of Product Owners who act more as task managers rather than empowered decision-makers. When POs become overly focused on task lists and assigning work to team members, they lose sight of the bigger picture and fail to understand the product as a whole. In many cases, the actual PO is someone else, leaving the task manager PO without the necessary knowledge to answer questions from the team. This lack of empowerment and understanding causes agility to disappear and ultimately hinders the progress of the product. To avoid this anti-pattern, Harri emphasizes the importance of empowering POs and ensuring they are motivated to push the product forward.

The Ultimate Guide to Supporting Product Owners as a Scrum Master

About Harri Tunturivuori

Harri is an experienced leader, Scrum Master, and Agile Coach who was introduced to the world of agile software development in 2010. Since then, Harri has had the pleasure of leading great agile teams in various forms.

Harri enjoys working in a fun environment where there is room for innovation, and Harri is driven by the challenge of growing a group of good people into a great team.

You can link with Harri Tunturivuori on LinkedIn.

Oguz Ozyurt: The Power of Partnership between Product Owner and Scrum Master in support of the Agile Team

The Great Product Owner: The Power of Partnership between PO and SM in support of the Agile Team

In this segment, we discuss the need to focus on, and develop a great partnership between a Product Owner (PO) and Scrum Master (SM). Oz shares the example of such a partnership, where the conversation between PO and SM focused on the value that the team can deliver. The PO was new to Agile but had an open mind and was an expert in the product domain. The PO was a natural leader and encouraged the team to pull stories from the backlog. He also asked the team to bring their perspective into the prioritization of the backlog. The PO acknowledged the team at every opportunity and brought an appreciation culture into the team. Oz highlights the importance of having a great partnership between the PO and SM, which is the main requirement for a successful Agile team.

The Bad Product Owner: The Importance of Empathy in Product Owner-Scrum Master Relationships

In this segment, Oz discusses the challenges of working with a product owner who lacks a product mindset and is more focused on tasks than the product vision. This can lead to them “making up” work and not prioritizing tasks effectively.

Oz suggested a few tips for dealing with bad POs. First, he recommended asking about prioritization and trying to understand the PO’s background. He also advised having a 1-on-1 coaching session with the PO to help them develop a better understanding of their role and how to prioritize tasks effectively.

Additionally, Oz emphasized the importance of focusing on empathy between the PO and the team. By fostering a positive relationship and working collaboratively, the PO and team can work together to ensure that the product is delivered effectively and meets the needs of stakeholders. Overall, Oz’s advice for dealing with this type of POs is to approach the situation with understanding and empathy, while also providing coaching and support to help the PO develop a product mindset and prioritize tasks effectively.

The Ultimate Guide to Supporting Product Owners as a Scrum Master

About Oguz Ozyurt

Oz came from a technical background, and has worked across multiple industries, applying agile practices toward the technical and non-technical areas. He is passionate about agile, he has leveraged his passion for delivery value and agile practices by coaching, teaching, mentoring many teams to transform from traditional software development life cycle to Agile principles and practices.

You can link with Oguz Ozyurt on LinkedIn.

BONUS: Mastering the Product Backlog, lessons for Product Owners with Jeff Bubolz and Chad Beier

Jeff and Chad start the podcast by describing the key differences between a frantic and stressful backlog vs a strategic and focused one. In this segment, Jeff and Chad describe their observations of product backlogs in many of the clients they work with, noting that the backlogs tend to be task-based and the Product Owners try to please everyone.

They emphasize that saying “yes” to something in the backlog means saying “no” to something else, and they suggest that focusing on outcomes and impacts and thinking about options can help prioritize backlog items.

They caution against task-based backlogs leading to a project management pattern for the Product Owner and suggest that helping the team get clarity while focusing on setting goals can be more effective.

They introduce the idea of “strategic distance”, i.e. how far from strategy is a certain backlog item. They determine that distance by asking the “why” question for any item on the backlog, and they give an example of how it might take many “why” questions to get to the essence of a backlog item.

They suggest zooming out and capturing more of the what and the why for backlog items and caution against using the backlog as a “catch-all” in an anti-pattern.

Creating Strategic and Focused Backlogs with Impact/Outcome Statements

Continue reading BONUS: Mastering the Product Backlog, lessons for Product Owners with Jeff Bubolz and Chad Beier

BONUS: The Product Owner role is still the hardest role in Scrum, and other Agile lessons from 2022

In this special Christmas BONUS episode, we cover some of the key lessons that Vasco collected throughout 2022. You get an insight into his lessons learned, but also the thinking process that led to them.

Listen in to learn about:

The results of a change management poll for Scrum Masters and Agile Coaches, and what that says about our community
Product Ownership in 2022, and why the PO role needs a new approach in the Agile community
Why the concept of Antifragile can, and should be applied to the work we do as Agile Coaches and Scrum Masters
A BONUS reflection question for you to reflect on at the end of this year.

You can send your questions to podcast@oikosofy.com!

If you are interested in being part of a volunteer team that will be working on helping Product Owners during the year 2023, contact Vasco at Vasco@Oikosofy.com, and share why you’d be interested to be part of this work to help Product Owners!

Resources from this episode

About Vasco Duarte

Author of http://NoEstimatesBook.com, and daily podcast host at https://scrum-master-toolbox.org/. I try to give back to the community every single day in an effort to improve the IT and product industry all over the world.
Product Manager, Scrum Master, Project Manager, Director, Agile Coach are only some of the roles that I’ve taken in software development organizations. Having worked in the software industry since 1997, and Agile practitioner since 2004. I’ve worked in small, medium and large software organizations as an Agile Coach or leader in agile adoption at those organizations.