The Great Product Owner: Effective, Protective, Result-Oriented, The Traits of a Successful PO
When describing a great Product Owner and how they work, Viktor focuses first on effective communication; a great PO must clearly articulate what’s working and what isn’t to the team and stakeholders while fostering a reflective environment. Secondly, protection is essential; they must safeguard the team and product vision amidst constantly evolving technology, resisting the urge to chase every new trend. Finally, being result-oriented is vital; a great PO has a clear understanding of the desired outcomes and end state of the product. Viktor encapsulates this with the mantra, “It’s always the leader who is wrong, and it’s always the team who wins.”
The Bad Product Owner: The Blind PO, Focusing On Short-Term Requests Instead Of The Overall Product Vision
Viktor discusses a common anti-pattern in product ownership: the ‘blind PO’ who lacks a clear vision. This type of PO is overly preoccupied with politics and managing stakeholder requests, neglecting the broader product vision. They often focus solely on satisfying immediate customer demands, which can work for some but not all scenarios. This approach can lead to team demotivation. Viktor emphasizes the need for POs to reflect, ask probing questions, and truly ‘own’ the product, considering long-term goals and the product’s overall direction, rather than just short-term customer requests.
The Ultimate Guide to Supporting Product Owners as a Scrum Master
Are you having trouble helping the team work well with their Product Owner? We’ve put together a course to help you work on the collaboration team-product owner. You can find it at bit.ly/coachyourpo. 18 modules, 8+ hours of modules with tools and techniques that you can use to help teams and PO’s collaborate.
About Viktor Didenchuk
Viktor began his career as a Software Engineer in the mid 2010’s, before discovering a passion for coaching and facilitating value delivery. He currently serves as a Scrum Master at Lloyds Banking Group, the UK’s largest retail bank, where he contributes to the Agile transformation of a 60,000+ employee organization, navigating and sharing the challenges encountered.
Merry Christmas, everyone! As we bid farewell to 2023, we present the final BONUS episode of this Christmas week—a glimpse into what we believe is the future for every Agile team out there.
Brace yourselves for a deep dive into the heart of agility: learning at the speed of experimentation! Specifically, we’ll explore the exciting realm of Experiment-driven development, a game-changer poised to reshape how teams approach learning and development. Don’t forget, each episode this week complements the Coach Your Product Owner e-course, accessible at bit.ly/coachyourpo.
Throughout this week, we’ve delved into five crucial topics that every Scrum Master should master, with each topic complementing a module in the Coach Your PO e-course. Today’s focus is on The spectrum of experimentation—a concept that promises to revolutionize the way teams learn and evolve.
The Spectrum of Experimentation
In previous episodes, we emphasized that writing and deploying software is the slowest and most expensive way to learn about what adds value to our product and business. Recognizing this, we introduced the idea of paper-prototype-based usability tests as a means to define and run experiments in 24 hours or less. However, this is just one facet of the vast landscape of experimentation.
Why does it matter? Not all experiments and hypotheses are created equal. While some ideas could lead to a 10x improvement in our product, others may offer incremental gains that are challenging to quantify. The key is to align the effort spent on validating hypotheses with their potential impact.
Merry Christmas, everyone! In today’s Christmas week BONUS episode, we’re diving into the world of Agile experimentation, specifically exploring how to enable 24-hour experiments—a topic that promises to revolutionize the way we approach product development. As we explore this exciting subject, remember that each episode this week is a companion to the Coach Your Product Owner e-course, accessible at bit.ly/coachyourpo.
This week’s episodes are designed to equip Scrum Masters with essential tools to assist their Product Owners in mastering five key areas. Today, we unravel the secrets of conducting rapid experiments that speed up your learning and development cycles.
First: Defining Experiments and Their Purpose in Product Development
Let’s start by revisiting the Lean Startup methodology and its famed Build-Measure-Learn cycle. Lean Startup emphasizes that the purpose of “building” is not merely to deliver software but to validate hypotheses. Before running an experiment, it’s crucial to define what you’re trying to achieve, as discussed in Monday’s episode on how to define value.
Taking Amazon’s website as an example, suppose a team aims to boost the conversion rate for users who have added items to their cart. The hypothesis could be: “Removing shipping costs from the checkout overview will result in a higher conversion rate for people who’ve added an item to their cart.” This hypothesis, or belief, becomes the trigger for experimentation.
Merry Christmas, everyone! We hope your holiday season is filled with joy and festive cheer. As we continue our Christmas week BONUS episodes, today’s focus is on empowering Product Owners (POs) to quickly make informed decisions based on the definition of value and value metrics.
As usual in this year’s BONUS week of episodes, this episode is a crucial companion to the Coach Your Product Owner e-course, accessible at bit.ly/coachyourpo.
Quick Decision Making is the Goal!
While defining and measuring value are vital, our ultimate objective as Scrum Masters is to expedite the decision-making process. The pace of software development is directly correlated with the speed at which POs, stakeholders, and the team make decisions. Today, we discuss how Scrum Masters can help their teams, PO’s and stakeholders, make informed decisions faster.
Quick decision-making not only accelerates development but also contributes to learning faster, and discovering what does not need to be done at all! This aligns with Agile’s principle of maximizing the work not done.
What Do Product Owners Need to Make Decisions Quickly?
Merry Christmas, dear listeners! We hope your festive season is filled with joy and warmth. Today marks another special BONUS episode in our Christmas week lineup, and we’re diving into the crucial topic of helping Product Owners measure value. If you missed our previous episode on defining business value, be sure to check it out as today’s content builds upon those insights.
This episode, like all others this week, is a companion to the Coach Your Product Owner e-course, accessible at bit.ly/coachyourpo.
Why We Need To Help Product Owners Measure Value
Ever envisioned driving a familiar road blindfolded? Many teams find themselves in a similar predicament, knowing their backlog and delivery process well but lacking clarity on their goal. A backlog of items, as emphasized yesterday, is not a goal.