In this episode, we refer to Arun’s AI prompt library for Scrum Masters and project managers.
The Great Product Owner: Curiosity, Clear Direction, and Outcome Focus
“A great PO doesn’t only ask, did we deliver? They ask, do people communicate openly?” – Arun Parameswaran
Arun describes great Product Owners as collaborative, curious, and close enough to the team to understand how delivery really works. The best POs he worked with did more than check whether items were delivered. They asked whether knowledge was distributed, whether people communicated openly, and whether everyone had a chance to contribute.
They gave the team clear product direction, supported prioritization, managed stakeholders, and stayed available when the team needed context. Arun emphasizes outcome focus: value for the customer expressed in a way the team can understand. A strong PO becomes the bridge in both directions, helping stakeholders understand the team and helping the team understand the customer.
Self-reflection Question: Does your Product Owner help the team understand customer value, or only the next ticket?
The Bad Product Owner: Turning the Team Into a Ticket Factory
“The Scrum Master shouldn’t just help the PO write better tickets. We should help create better product conversations.” – Arun Parameswaran
The anti-pattern Arun warns about is the Product Owner as ticket distributor. Stakeholders ask for something, the PO turns it into a ticket, and the team delivers without understanding the problem, the outcome, or why the work matters. Over time, the team becomes a delivery factory, and Scrum starts to look like waterfall with smaller batches.
Arun’s coaching move is to shift the conversation away from “better tickets” and toward better product thinking. What problem are we solving for customers? What outcome do we expect? What should we prioritize? What can we say no to? For Scrum Masters, this means coaching the PO and the team to bring customer context, stakeholder feedback, and prioritization into the same conversation.
Self-reflection Question: What product conversation is your team avoiding by hiding behind ticket writing?
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About Arun Parameswaran
Arun is an Agile delivery leader at Bosch Global Software Technologies who builds high-performing, data-driven ecosystems. He blends flow metrics, Jira analytics, Power BI, and applied AI to turn delivery into a transparent, predictable system.
You can link with Arun Parameswaran on LinkedIn.
You can also explore Arun’s AI prompt library for Scrum Masters and project managers.
