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Manuele Piastra: Customer-Centric Product Ownership, and how it grows the product IQ of the Scrum team

The Great Product Owner: Coaching the Uncoachable, Dealing with Difficult Product Owners

In this segment, Manuele talks about the anti-pattern of a Product Owner (PO) with a product manager background. PO’s with this background tend to focus on managing the work and the team, assigning tasks themselves, and writing solution-centric stories. They provide little focus on the “why” and the vision, which deviates from the idea of working as a team and breaks team dynamics. Manuele suggests nurturing the relationship if the PO is open to learning and working with you, but redefining the coaching contract with the sponsors if the PO is a senior person who is used to telling others what to do. If you can’t coach the PO, Manuele advises considering getting out of there.

For ideas, tips, and models to use when coaching your Product Owner, check out our Coach Your PO e-course, now on its second version.

The Bad Product Owner: Customer-Centric Product Ownership, and how it grows the product IQ of the team

In this episode, Manuele talks about the impact a great Product Owner (PO) can have on a Scrum team. He explains that great POs start from the “why” and develop a compelling vision for the product. They find out who the customers and personas are and help team members get in touch directly with customers and stakeholders. This helps raise the product IQ of the team, making them more product savvy. Great POs allow team members to talk to customers and stakeholders to understand their needs better. Manuele suggests that POs should frame the problems clearly and not worry about how the team divides the work. When working with a great PO, it feels easy.

The Ultimate Guide to Supporting Product Owners as a Scrum Master

Are you having trouble helping the team work well with their Product Owner? We’ve put together a course to help you work on the collaboration team-product owner. You can find it at bit.ly/coachyourpo. 18 modules, 8+ hours of modules with tools and techniques that you can use to help teams and PO’s collaborate.

About Manuele Piastra

Manuele Piastra moved to London in 2014, which was a life-changing experience for him. He gained access to more sources of learning, worked in fast-paced companies with complex technology stacks and ambitious goals, and developed open-mindedness, patience, and autonomy.

You can link with Manuele Piastra on LinkedIn and connect with Manuele Piastra on Twitter.

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Down-to-earth, hard-earned Scrum Masters lessons and the Tips from the Trenches e-book table of contents, delivered by email
Enter e-mail to download a clickable PO Cheat Sheet
This handy Coach Your PO cheat-sheet includes questions to help you define the problem, and links to handy, easy techniques to help you coach your Product Owner
Enter e-mail to download a clickable PO Cheat Sheet
This handy Coach Your PO cheat-sheet includes questions to help you define the problem, and links to handy, easy techniques to help you coach your Product Owner
Enter e-mail to download a checklist to help your PO manage their time
This simple checklist and calendar handout, with a coaching article will help you define the minimum enagement your PO must have with the team
Enter e-mail to download a checklist to help your PO manage their time
This simple checklist and calendar handout, with a coaching article will help you define the minimum enagement your PO must have with the team
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Internal Conference
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Download a detailed How-To to help measure success for your team
Motivate your team with the right metrics, and the right way to visualize and track them. Marcus presents a detailed How-To document based on his experience at The Bungsu Hospital
Download a detailed How-To to help measure success for your team
Read about Visualization and TRANSFORM The way your team works
A moving story of how work at the Bungsu Hospital was transformed by a simple tool that you can use to help your team.
Read about Visualization and TRANSFORM The way your team works
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