“Success for a Scrum Master is maximizing value of the product through the organization. That’s a full stop statement.” – Nate Amidon
Running a company of contract Scrum Masters gives Nate a unique perspective on what success actually looks like. For him, it comes down to one thing: are you increasing the value of the product through the system? Everything else is either a leading or lagging indicator. Practically, this means starting with the most fundamental question: why does your team exist? Nate suggests asking three team members separately what the team does and who they do it for — and checking whether the answers match.
Once you have clarity on purpose, you can work with product and the organization to figure out how to measure whether you’re getting closer. But here’s where Nate pushes boundaries: he believes a Scrum Master’s scope isn’t limited to the Scrum team. If success is measured by value flowing through the system, then you have to take ownership of the entire idea-to-deployed pipeline — product prioritization, cross-team dependencies, QA processes, CI/CD, release schedules. You happen to work as a Scrum Master on a team, but your responsibility extends to anywhere value gets stuck.
In this episode, we refer to Vasco’s OTOG (One Team, One Goal) principle and Nate’s previous episode about the brief-execute-debrief cycle.
Self-reflection Question: If someone asked three different members of your team what the team exists to do and who they do it for, would the answers match — and have you checked recently?
Featured Retrospective Format for the Week: Meme Retro
Nate’s favorite retrospective format might surprise you: the Meme Retro. Give everyone 5-10 minutes to find a meme on the internet that describes the last sprint. Then go around the room, share the meme, and explain why you chose it. It sounds lighthearted — and it is — but that’s exactly the point. As Vasco notes, “laughs per minute” is a great metric for retros, because when people are laughing, they can talk about serious issues without defensiveness. The memes give a different angle on what happened during the sprint, surfacing deeper feelings and patterns that traditional formats might miss. It’s especially useful when teams are getting fatigued from running the same retro format over and over.
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About Nate Amidon
Nate, founder of Form100 Consulting, and a former Air Force officer and combat pilot turned servant leader in software development. Nate has taken the high-stakes world of military aviation and brought its core leadership principles—clarity, accountability, and execution—into his work with Agile teams.
You can link with Nate Amidon on LinkedIn. Learn more at Form100 Consulting.
Season is a strategist and creator who empowers customers and teams to excel. From designing clever, fandom-inspired apparel at Tomorrowland Transit Authority to coaching high-performance teams, Season is passionate about delivering value and driving growth. Now focused on ecommerce success, Season’s mission is to turn goals into epic adventures.
Johannes comes from a finance and fintech background, and is now an enterprise agility maestro at a leading telco in Copenhagen! He focuses on optimizing the flow from strategy to execution, championing portfolio management with a keen eye on doing the right things, even if imperfectly. Johannes is an international speaker on product development topics.