In this episode, Jelena shares her approach to measuring success as a Scrum Master by focusing on two key areas: team satisfaction and value delivery. She emphasizes the importance of discussing these metrics with the team, gauging engagement levels, and reflecting on factors like time-to-market and throughput. Jelena encourages Scrum Masters to consider using net promoter scores as a way to evaluate their impact.
Self-reflection Question: How can you help your team define and measure success in a meaningful way? Leave your answer in the comments, let’s get this conversation started!
Featured Retrospective Format for the Week: Uncover the Stinky Fish
Jelena shares a retrospective format known as “Uncover the Stinky Fish,” designed to help teams address underlying issues that are not being openly discussed. This format is especially useful in conflict resolution but requires a safe environment for it to be effective. Jelena emphasizes the need for personalization in retrospectives, tailoring the approach to the context and encouraging empathy and connection among team members.
About Jelena Vucinic
Jelena is a self-conscious perfectionist and an everlasting optimist. She is deeply curious about the way people interact. After listening attentively, she likes to ask open questions that often help to reflect and improve collaboration. Jelena believes that every single person makes a difference, and she is dedicated to helping teams and leaders unlock their potential.
You can link with Jelena Vucinic on LinkedIn.

Jeff is a consummate generalist, with experience in a wide variety of industries in a wide variety of roles. Throughout all of his experience, Jeff has had enjoyed success through a single focus on enabling and empowering those he works with, even before being introduced to Agile and Scrum.