The Great Product Owner: Decisive, Versatile, and Credible at Every Level
“This person could hold his own at any level of the organization — with executives, with engineering leadership, and with the team.” – Mukhtar Kadiri
Mukhtar describes the best product owner he ever worked with through three distinct qualities. First, this person could operate at any level — equally comfortable in a strategic conversation with executives and in a tactical session with the engineering team.
Second, they had vast cross-functional knowledge. They weren’t a specialist in any one domain, but they could hold intelligent, credible conversations with marketing, go-to-market, customer success, and engineering alike. And third — perhaps most critically — they were decisive.
In ambiguous environments where nobody has done this before, teams need someone who will pick a direction and say “let’s find out,” even if the decision might be wrong. That decisiveness, combined with the ability to course-correct early, is what separates great product owners from those who leave teams waiting for direction that never comes.
Self-reflection Question: Which of these three qualities — operating at any level, cross-functional credibility, or decisiveness — is strongest in your product owner, and which one needs the most development?
The Bad Product Owner: Not Owning the Backlog
“If you don’t have a strong product person, engineering just takes over the backlog. And that is dangerous, because it’s product that is the representative of the customers.” – Mukhtar Kadiri
Mukhtar has seen it happen repeatedly: when a product owner doesn’t truly own the backlog, a strong engineering lead steps in and takes over prioritization by default.
Things still get built — often beautiful, technically elegant solutions — but they don’t produce business value because engineering lacks the customer intimacy that product should bring. The fix isn’t simple, but Mukhtar identifies three levers.
First, mentorship — pairing a junior product person with a more senior one to build confidence and skills. Second, building technical literacy — a product owner who can’t meet engineering halfway will always be seen as an outsider dropping tickets. And third, closing the relationship gap between product and engineering.
As Mukhtar points out, a product owner is technically a part of the team, but if the team doesn’t feel like they’re a part of the team, that gap becomes a chasm. There needs to be real overlap between engineering and product — not just shared meetings, but shared understanding.
Self-reflection Question: Is your product owner truly a member of the team — or are they just someone who shows up to drop tickets and disappear until the next sprint planning?
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About Mukhtar Kadiri
Mukhtar Kadiri is a PM career coach with 15+ years in project management. He specializes in helping project and program managers land $100–300K roles. He’s been named the #1 PM in Canada. He also has a LinkedIn following of 67K+ professionals. He shares practical insights for FREE on LinkedIn, where he talks about job search, career growth, and thriving as a PM.
You can link with Mukhtar Kadiri on LinkedIn.

