During a complex merger between two telecom companies, Mariano faced the challenge of uniting team members with different cultures, practices, and tools. His initial approach of selling Agile theory instead of focusing on benefits failed because he forgot about the “why” of change. The breakthrough came when he shifted from being an Agile evangelist to becoming a facilitator who listened to managers’ real challenges. By connecting people and letting the team present their own solutions to leadership, Mariano successfully created unity between the formerly divided groups.
Self-reflection Question: Are you trying to sell your methodology or solve real problems, and what would happen if you focused on understanding challenges before proposing solutions?
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About Mariano Gontchar
Mariano is a Madrid-based Scrum Master with a unique multi-perspective journey through Agile roles. Having evolved from developer to Product Owner, Project Manager, and now Scrum Master, he brings comprehensive insights to team facilitation and backlog management. Mariano specializes in practical Agile adoption strategies that work in real-world environments.
You can link with Mariano Gontchar on LinkedIn.
As Scrum Master we work with change continuously! Do you have your own change framework that provides the guidance, and queues you need when working with change? 
Bojan is an Agile coach dedicated to assisting individuals, teams, and organizations in reaching their objectives. With his expertise and guidance, he empowers others to embrace Agile methodologies and maximize their potential for success.