“Juliana, now I know what you did that time. It was so amazing work. Sometimes the work of the Scrum Master, you cannot measure it in real numbers, because the work of the Scrum Master is dependent on the persons who are working with the team.” – Juliana Stepanova
Juliana shares a story that captures the often invisible nature of Scrum Master success. For a year and a half, she worked with a distributed team across Europe, and one colleague in her office would repeatedly ask—half joking, half serious—”Juliana, what do you do here? Why are you getting a salary? I don’t see any improvements.”
Eight months after that colleague moved to another company, he called her with a revelation: working in a team without effective Scrum Mastering made him finally understand the value she had created. This delayed recognition highlights a fundamental challenge: Scrum Master success often can’t be measured in real numbers because it depends on enabling others. Juliana’s practical approach is to set three main focus areas every three months, aligned with team and company needs.
She tracks concrete progress—like implementing a Definition of Done across multiple teams—and measures whether specific goals are achieved. She even asks in job interviews: “How will you measure my success in three or six months?” Without this intentional focus and self-measurement, she says, “it’s truly hard to see what you’re really doing.”
Self-reflection Question: What three focus areas would you choose for the next three months, and how would you know you’ve succeeded in each?
Featured Retrospective Format for the Week: Wedding Retro
Juliana recommends the Wedding Retro format from Retromat, and when she mentions the name, people immediately smile—which is exactly the point. The format uses the traditional wedding saying “something old, something new, something borrowed, something blue” to structure reflection: Something Old represents practices that are working and should continue; Something New covers areas for improvement or experimentation; Something Borrowed invites the team to identify ideas from other teams or departments worth adopting; and Something Blue addresses blockers, risks, and issues.
Juliana loves this format because the playful framing creates positive emotions from the start, disarming tension and making people more open to genuine reflection. “If you laugh at the start of the retrospective,” she explains, “you’re ready for a much better retrospective than if you’re tense and anxious.” She uses this exercise “all over the time,” even outside her Scrum Master work.
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About Juliana Stepanova
Juliana is an Agile coach and Scrum master, with a focus in her work on transformation through people and processes rather than the other way round. She helps teams and leaders to create clarity, build trust and create value with purpose. Her work combines structure with empathy and is always focused on real collaboration and meaningful results.
You can link with Juliana Stepanova on LinkedIn.
You can also follow Juliana on Twitter.
Mike is a seasoned Agile coach and trainer with over 25 years of experience. He focuses on technical practices, workflow optimization, leadership coaching, and human behavior, including neuroscience and psychology. His expertise extends from technical implementation to fostering psychological safety.
Retrospectives, planning sessions, vision workshops, we are continuously helping teams learn about how to collaborate in practice! In this Actionable Agile Tools book, Jeff Campbell shares some of the tools he’s learned over a decade of coaching Agile Teams. The pragmatic coaching book you need, right now! Buy 
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