Marina Lazovic: Leadership Skills Make the Difference for Product Owners

The Great Product Owner: The PO as a Leader

Marina identifies that while product skills are important, it’s leadership abilities that truly distinguish exceptional Product Owners. Great POs demonstrate strong empathy and lead by example, creating an environment where the team feels supported. Marina emphasizes the importance of availability – outstanding Product Owners make themselves accessible to their teams when needed, establishing a presence that goes beyond just attending ceremonies. This leadership through presence and support fosters trust, enabling teams to approach challenges with confidence knowing their PO has their back.

The Bad Product Owner: The PO Who Did Not Understand Their Team

Marina describes a problematic pattern where Product Owners fail to understand their team’s strengths and weaknesses. These POs lack awareness of team composition – not recognizing the balance between senior and junior members or understanding their specific challenges. This blindness leads to unrealistic expectations about what the team can accomplish in a sprint. Marina suggests addressing this by establishing regular sync meetings with the PO to discuss team dynamics and challenges. By helping Product Owners understand team composition, Scrum Masters can bridge this knowledge gap and foster more realistic planning and expectations.

Self-reflection Question: How might you help a Product Owner better understand the unique composition and capabilities of your team without creating an adversarial dynamic?

Global Agile Summit 2025

🚀 Global Agile Summit 2025

Join us in Tallinn, Estonia, from May 18th – 20th, 2025, for an event that will inspire, challenge, and equip you with real-world Agile success stories.

🌍 Connect with global Agile leaders.
💡 Learn practical strategies for impact.
🔥 Break free from Agile fatigue and become a Pragmatic Innovator.

Check Full Program

 

About Marina Lazovic

Marina is a Scrum Master and Kanban Trainer from Belgrade, Serbia, with nearly a decade in the IT industry. Though not from a technical background, she is passionate about helping development teams and organizations optimize processes and build great products using Agile. She thrives on driving efficiency and fostering collaboration.

You can link with Marina Lazovic on LinkedIn.

Marina Lazovic: Measuring Agile Team Success Through Stable Delivery Flow

Marina reflects on how her understanding of Scrum Master success has evolved, noting that delivery optimization is an aspect she previously undervalued. For her, success means supporting teams to deliver in an optimal way with stable flow. She emphasizes that since software is built for users, delivery is the ultimate measure of value creation. Marina recommends discussing with teams what “delivery” actually means in their context and focusing on aspects within the team’s control. She suggests using the “circle of influence” concept to define what constitutes delivery and to identify actionable improvement options during retrospectives. By concentrating on sprint-level delivery metrics, teams can establish a concrete definition of success that ties directly to value creation.

Featured Retrospective Format for the Week: Lean Coffee

Marina prefers keeping retrospectives simple and direct, recognizing that developers typically appreciate getting straight to the point. She particularly recommends the Lean Coffee format, which provides structure while allowing teams to focus on what matters most to them at that moment. What makes this format effective is its adaptability and efficiency. Marina emphasizes the importance of asking teams which retrospective formats they prefer rather than imposing a particular structure. To make retrospectives actionable, she insists on specifying WHO will do WHAT and by WHEN for every action item, ensuring clear accountability and follow-through on improvement initiatives.

Self-reflection Question: How clearly defined is “delivery success” for your team, and what specific flow metrics could you introduce to make it more concrete?

Global Agile Summit 2025

🚀 Global Agile Summit 2025

Join us in Tallinn, Estonia, from May 18th – 20th, 2025, for an event that will inspire, challenge, and equip you with real-world Agile success stories.

🌍 Connect with global Agile leaders.
💡 Learn practical strategies for impact.
🔥 Break free from Agile fatigue and become a Pragmatic Innovator.

Check Full Program

About Marina Lazovic

Marina is a Scrum Master and Kanban Trainer from Belgrade, Serbia, with nearly a decade in the IT industry. Though not from a technical background, she is passionate about helping development teams and organizations optimize processes and build great products using Agile. She thrives on driving efficiency and fostering collaboration.

You can link with Marina Lazovic on LinkedIn.

Marina Lazovic: How to Introduce Data-driven Decision Making to Skeptical Agile Teams

Marina describes her experience introducing data-driven decision making to help teams improve their processes. Starting with basic metrics like velocity, she gradually expanded to more sophisticated data points such as how long items remain in specific workflow states. She emphasizes the importance of introducing these concepts naturally into daily work and using the data to spark meaningful conversations with both the team and Product Owner. By examining why items were stuck and for how long, the team uncovered underlying issues they could address. Marina also explains how she used historical data to inform sprint planning, making estimates more realistic. Her approach focused on simplicity—introducing one data point at a time, avoiding jargon, encouraging teams to discover problems themselves, and empowering them to develop their own solutions rather than imposing answers.

Self-reflection Question: What single data point could you start tracking that might reveal the most important improvement opportunity for your team?

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The Scrum Master Toolbox Podcast Recommends…

About Marina Lazovic

Marina is a Scrum Master and Kanban Trainer from Belgrade, Serbia, with nearly a decade in the IT industry. Though not from a technical background, she is passionate about helping development teams and organizations optimize processes and build great products using Agile. She thrives on driving efficiency and fostering collaboration.

You can link with Marina Lazovic on LinkedIn.

Marina Lazovic: How Limiting Work-in-Progress Saved a Struggling Agile Team

Marina shares the story of a small team of three developers who were struggling with multiple challenges. The team was primarily working on front-end fixes but faced persistent environment issues that kept breaking their work. Under pressure from a Product Owner pushing for delivery, the team fell into the trap of working on too many things simultaneously, resulting in items staying perpetually “in progress” and never reaching “done.” As the situation deteriorated, the PO began micromanaging the team in attempts to unblock work. Marina explains how she helped the team understand the value of limiting work-in-progress (WIP), even when initially both developers and the PO were resistant to the idea. Through experimentation over several sprints, they discovered that limiting WIP actually increased their completion rate rather than reducing it.

Self-reflection Question: What work-in-progress limits might benefit your current team, and how could you experiment with implementing them in a way that addresses stakeholder concerns?

Featured Book of the Week: The Five Dysfunctions of a Team

Marina recommends “The Five Dysfunctions of a Team” as an essential read for Scrum Masters. She describes it as a book filled with valuable lessons and examples that she could easily identify in her workplace. Marina finds particular value in sharing the concepts with her teams and using the book as a framework to discuss dysfunction patterns they might be experiencing. The practical examples provided in the book serve as excellent conversation starters to help teams recognize and address their own challenges.

Global Agile Summit 2025

🚀 Global Agile Summit 2025

Join us in Tallinn, Estonia, from May 18th – 20th, 2025, for an event that will inspire, challenge, and equip you with real-world Agile success stories.

🌍 Connect with global Agile leaders.
💡 Learn practical strategies for impact.
🔥 Break free from Agile fatigue and become a Pragmatic Innovator.

Check Full Program

About Marina Lazovic

Marina is a Scrum Master and Kanban Trainer from Belgrade, Serbia, with nearly a decade in the IT industry. Though not from a technical background, she is passionate about helping development teams and organizations optimize processes and build great products using Agile. She thrives on driving efficiency and fostering collaboration.

You can link with Marina Lazovic on LinkedIn.

Marina Lazovic: When Nobody Expects the Scrum Master, Overcoming a Rocky Start in a Team New to Agile

Marina shares her challenging experience of being the first Scrum Master to join a company new to Agile. She describes the awkward moment of joining a team via Zoom, only to discover that no one knew she was coming or fully understood her role. Marina explains how she navigated this uncomfortable situation by being patient, transparent, and not taking people’s defensive reactions personally. She emphasizes that when people face unexpected change, their fear can manifest as resistance, making it crucial for Scrum Masters to remain calm, open, and focused on building understanding rather than reacting with frustration.

Self-reflection Question: How might you prepare yourself emotionally and strategically for joining a team that isn’t expecting you or doesn’t understand the Scrum Master role?

Global Agile Summit 2025

🚀 Global Agile Summit 2025

Join us in Tallinn, Estonia, from May 18th – 20th, 2025, for an event that will inspire, challenge, and equip you with real-world Agile success stories.

🌍 Connect with global Agile leaders.
💡 Learn practical strategies for impact.
🔥 Break free from Agile fatigue and become a Pragmatic Innovator.

Check Full Program

 

About Marina Lazovic

Marina is a Scrum Master and Kanban Trainer from Belgrade, Serbia, with nearly a decade in the IT industry. Though not from a technical background, she is passionate about helping development teams and organizations optimize processes and build great products using Agile. She thrives on driving efficiency and fostering collaboration.

You can link with Marina Lazovic on LinkedIn.

Enter e-mail to download a clickable PO Cheat Sheet
This handy Coach Your PO cheat-sheet includes questions to help you define the problem, and links to handy, easy techniques to help you coach your Product Owner
Enter e-mail to download a clickable PO Cheat Sheet
This handy Coach Your PO cheat-sheet includes questions to help you define the problem, and links to handy, easy techniques to help you coach your Product Owner
Enter e-mail to download a checklist to help your PO manage their time
This simple checklist and calendar handout, with a coaching article will help you define the minimum enagement your PO must have with the team
Enter e-mail to download a checklist to help your PO manage their time
This simple checklist and calendar handout, with a coaching article will help you define the minimum enagement your PO must have with the team
Internal Conference
Checklist
Internal Conference
Checklist
Download a detailed How-To to help measure success for your team
Motivate your team with the right metrics, and the right way to visualize and track them. Marcus presents a detailed How-To document based on his experience at The Bungsu Hospital
Download a detailed How-To to help measure success for your team
Read about Visualization and TRANSFORM The way your team works
A moving story of how work at the Bungsu Hospital was transformed by a simple tool that you can use to help your team.
Read about Visualization and TRANSFORM The way your team works
Overcome Team Resistance and Gain Leadership Buy-In
Discover practical, real-world solutions from leading Agile practitioners. Download three free chapters from 'Tips from the Trenches Scrum Master Edition' and start transforming your Agile practices today!
Overcome Team Resistance and Gain Leadership Buy-In
Discover practical, real-world solutions from leading Agile practitioners. Access three free chapters from 'Tips from the Trenches Scrum Master Edition' and start transforming your Agile practices today!
Overcome Team Resistance and Gain Leadership Buy-In
Discover practical, real-world solutions from leading Agile practitioners. Download three free chapters from 'Tips from the Trenches Scrum Master Edition' and start transforming your Agile practices today!
FREE! Audiobook Chapters: Overcome Team Resistance and Gain Leadership Buy-In
Download three free chapters from 'Tips from the Trenches Scrum Master Edition' and start transforming your Agile practices today!
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