Carmen discusses the critical mistakes organizations make when implementing change without adequate communication and employee involvement. She highlights how employees are often simply informed of new methods without any prior communication, creating resistance and disengagement. Carmen advocates for involving employees early in the change process, suggesting that representatives participate in the design phase and provide feedback on change plans. She emphasizes that Scrum Masters can grow by facilitating this involvement, encouraging co-creation of change through approaches like Lean Change Management. Carmen also shares a practical tip: involve your biggest critics in the change design, transforming them from obstacles into co-creators of the solution.
Self-reflection Question: How might you better involve team members in designing change processes rather than simply announcing changes to them?
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About Carmen Jurado
Carmen describes herself as an “agile storyteller” and has spoken at multiple agile conferences, covering topics such as psychological safety and imposter syndrome. Known for her enthusiasm and creativity, Carmen enjoys designing her own gamified retrospectives. She is an agile coach and business agility trainer, and is also active in the non-profit organization Women in Agile.
You can link with Carmen on LinkedIn.
As Scrum Master we work with change continuously! Do you have your own change framework that provides the guidance, and queues you need when working with change? 
James Gifford, a notable Agile/Lean coach and ProKanban Certified Trainer, is also a co-founder of Agile Uprising. He envisions a future where companies integrate Lean principles and Agile methodologies effortlessly, cultivating organizations that are dynamic, resilient, and centered around customer-focused products.
Tom is an engaging speaker, who has delivered presentations at conferences like the Atos DREAM Conference, the Agile Leadership Day, and TED XKE by Xebia. Their enthusiasm for discussing Agile is evident in those talks.
Kirill considers himself an Agile and common-sense apologist. He wants to see simple processes in place, when people self-organize and manage themselves without constant push from management.
Gemma works as an Agile Coach for MOO, a branding company whose vision is to provide ‘Great design for everyone’. Having worked in various change roles using both waterfall and agile approaches throughout her career, Gemma believes in the diversity of teams to unlock innovation, creativity and delivering value.