“I didn’t know how to ‘sense’ the system. I was focused on the scrum practices, I thought when practices were there all would be fine.”
Terry shares a powerful failure story from his second engagement as a Scrum Master, where he discovered that implementing Scrum practices isn’t enough if you don’t understand the underlying system driving team behaviors. He describes how individual KPIs were causing conflict between developers and testers – developers were measured on fewer defects while testers were measured on finding more defects. This systemic issue created dysfunction that no amount of daily standups or retrospectives could fix. Terry learned the hard lesson that Scrum Masters must be coaches for both the team and the organization, understanding how metrics and structures shape behavior before trying to implement agile practices.
Self-reflection Question: What systemic forces in your organization might be working against the collaborative behaviors you’re trying to foster in your teams?
Transform Your Agile Teams with Hard-Earned Lessons from Super-Experienced Scrum Masters
Do you wish you had decades of experience? Learn from the Best Scrum Masters In The World, Today! The Tips from the Trenches – Scrum Master edition audiobook includes hours of audio interviews with SM’s that have decades of experience: from Mike Cohn to Linda Rising, Christopher Avery, and many more. Super-experienced Scrum Masters share their hard-earned lessons with you. Learn those today, make your teams awesome!
About Terry Haayema
Terry is an international Author, Speaker, Conference Host, Trainer, Facilitator, Mentor and Transformative Coach whose personal purpose is to help people see differently, so they find joy.
You can link with Terry Haayema on LinkedIn, or visit his website to learn more about his book.

Dominic has worked as a Software Developer since 2001, being a Scrum Master since 2009. He has collected many cool experiences in agile methods in different companies like CHIP, Sixt, mydriver.com and HolidayCheck. And has a small Kanban implementation at a manufacturing site in Latin America is also under his belt! 🙂 You can connect with 