Juliana Stepanova Archives - Scrum Master Toolbox Podcast

Juliana Stepanova: Why “I’ll Just Do It Myself” Is the Most Expensive PO Shortcut

In this episode, we refer to previous discussions about team collaboration and Product Owner patterns.

The Great Product Owner: Opening Up to the Team for Solutions

“The PO who’s not sitting and saying ‘I know how it’s right, I will solve it by myself,’ but coming and saying ‘Hey, let’s think all together’—that’s what gives very, very speed-up development into becoming a great PO.” – Juliana Stepanova

Juliana describes the Product Owners she considers truly great as those who bring their challenges to the team rather than solving everything alone. Her example features a PO who was invited to recurring release meetings that consumed one and a half to two hours every two weeks—30 people in a room, largely a waste of time. Instead of suffering in silence or trying to fix it alone, this PO approached the team: “Hey guys, I have these meetings, and they’re useless for me. How can we deal with that?” The team collaborated with the Scrum Master to explore multiple options.

Together, they developed a streamlined, semi-automatic system that reduced the process to 10 minutes without requiring anyone to sit in a room. This solution was so effective that it was eventually adopted across the entire company, eliminating countless hours of wasted meetings. The key insight: great POs see themselves as part of the team, not above it. They’re open to solutions from anyone and understand that collaboration—not individual genius—drives real improvements.

Self-reflection Question: When facing challenges that seem outside the team’s domain, do you bring them to the team for collaborative problem-solving, or do you try to solve them alone?

The Bad Product Owner: The Loner Who Does Everyone’s Job

“To make it quicker, I will skip asking the designer, I will directly put it by myself. I learned how to design five years ago. But afterwards, it’s neglecting the whole team—you don’t take into account the UX, and actually you need to rework.” – Juliana Stepanova

The anti-pattern Juliana sees most frequently is the “loner” PO—someone who takes on other roles to move faster. The classic example: a PO who bypasses the UX/UI designer because “I learned design five years ago, I’ll just do it myself.” This behavior seems efficient in the moment but creates multiple problems. It disrespects the expertise of team members, undermines the collaborative nature of agile development, and almost inevitably leads to rework when the shortcuts create quality gaps.

Juliana points out this isn’t unique to POs—developers sometimes bypass testers for the same “efficiency” reasons. The solution isn’t punishment but cultural reinforcement: helping people see the value of professional work, encouraging communication and openness, and building respect for each role’s contribution. The key principle: if someone hasn’t asked for help, don’t assume they need yours. Focus on your own job, and offer assistance only when invited or when you explicitly ask “Do you need help?”

Self-reflection Question: When have you taken on someone else’s role because it seemed faster, and what was the real cost of that shortcut?

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About Juliana Stepanova

Juliana is an Agile coach and Scrum master, with a focus in her work on transformation through people and processes rather than the other way round. She helps teams and leaders to create clarity, build trust and create value with purpose. Her work combines structure with empathy and is always focused on real collaboration and meaningful results.

You can link with Juliana Stepanova on LinkedIn.

You can also follow Juliana on Twitter.

Juliana Stepanova: When a Former Skeptic Calls to Say “Now I Know What You Did” — Defining Scrum Master Success

“Juliana, now I know what you did that time. It was so amazing work. Sometimes the work of the Scrum Master, you cannot measure it in real numbers, because the work of the Scrum Master is dependent on the persons who are working with the team.” – Juliana Stepanova

Juliana shares a story that captures the often invisible nature of Scrum Master success. For a year and a half, she worked with a distributed team across Europe, and one colleague in her office would repeatedly ask—half joking, half serious—”Juliana, what do you do here? Why are you getting a salary? I don’t see any improvements.”

Eight months after that colleague moved to another company, he called her with a revelation: working in a team without effective Scrum Mastering made him finally understand the value she had created. This delayed recognition highlights a fundamental challenge: Scrum Master success often can’t be measured in real numbers because it depends on enabling others. Juliana’s practical approach is to set three main focus areas every three months, aligned with team and company needs.

She tracks concrete progress—like implementing a Definition of Done across multiple teams—and measures whether specific goals are achieved. She even asks in job interviews: “How will you measure my success in three or six months?” Without this intentional focus and self-measurement, she says, “it’s truly hard to see what you’re really doing.”

Self-reflection Question: What three focus areas would you choose for the next three months, and how would you know you’ve succeeded in each?

Featured Retrospective Format for the Week: Wedding Retro

Juliana recommends the Wedding Retro format from Retromat, and when she mentions the name, people immediately smile—which is exactly the point. The format uses the traditional wedding saying “something old, something new, something borrowed, something blue” to structure reflection: Something Old represents practices that are working and should continue; Something New covers areas for improvement or experimentation; Something Borrowed invites the team to identify ideas from other teams or departments worth adopting; and Something Blue addresses blockers, risks, and issues.

Juliana loves this format because the playful framing creates positive emotions from the start, disarming tension and making people more open to genuine reflection. “If you laugh at the start of the retrospective,” she explains, “you’re ready for a much better retrospective than if you’re tense and anxious.” She uses this exercise “all over the time,” even outside her Scrum Master work.

Transform Your Agile Teams with Hard-Earned Lessons from Super-Experienced Scrum Masters

About Juliana Stepanova

You can link with Juliana Stepanova on LinkedIn.

You can also follow Juliana on Twitter.

Juliana Stepanova: Trust Over Escalation — A Patient Approach to Difficult PO Relationships

“The team still believes it could be solved with proper communication to the PO. My idea is to really try, in a supportive way, to build trust, to encourage communication, and to come to the solution as a team altogether. This is like a win-win situation.” – Juliana Stepanova

Juliana brings a challenge that many Scrum Masters will recognize: a Product Owner who doesn’t want to be coached and whose behaviors are undermining Scrum rituals. The situation is complicated by organizational structure—the Scrum Master reports to the people department while the PO reports to the product department, creating misaligned directions with no common leadership thread.

The PO arrives at refinement meetings unprepared, writing user stories on the spot while eight team members sit idle for hours. When Juliana explores the root cause, she discovers the PO is genuinely overwhelmed with responsibilities outside the team. But here’s the twist: this newly promoted PO is proud of the role and resistant to accepting help, preferring to say “just wait, I will manage it.”

Rather than escalating—which Juliana notes would damage trust for years or potentially lose the PO entirely—she advocates for a patient, collaborative approach. The experiment she designs focuses on engaging more deeply with the PO’s activities to understand which tasks could be delegated or eliminated, while continuing to build trust through support rather than confrontation. The team maintains hope that the PO will eventually accept help, choosing persistence over escalation.

In this segment, we talk about coaching Product Owners and building trust.

Self-reflection Question: When facing a resistant stakeholder, do you default to escalation, or do you invest in building the trust that enables genuine collaboration?

Transform Your Agile Teams with Hard-Earned Lessons from Super-Experienced Scrum Masters

About Juliana Stepanova

You can link with Juliana Stepanova on LinkedIn.

You can also follow Juliana on Twitter.

Juliana Stepanova: The Slippery Slope — How Small Compromises Lead Teams to Abandon Scrum Entirely

“If you have it like once, you think it’s okay. But it starts to change our mindset in the way that these rules, these frameworks could be changed. And with the small stuff that it’s not correct, within half a year, Scrum will not work at all.” – Juliana Stepanova

Juliana describes a pattern she witnessed in an experienced seven-person development team that had practiced Scrum for years. It began innocuously: the daily standup stretched from 15 to 30 minutes because the team was larger. Then came the skipped retrospectives during release phases—”we don’t have time today.” Each compromise seemed reasonable in isolation, but together they formed a slippery slope that eventually dismantled the entire framework. The root cause often lies outside the team: misaligned Scrum rituals across multiple teams, company-wide meetings that override sprint events, and pressure from management to prioritize immediate fires over process discipline.

Once the brain accepts that “we can skip it for a good reason,” finding the next good reason becomes easier and easier. Juliana emphasizes a crucial distinction: teams that actively choose Scrum—those who approach management saying “we want to try this”—naturally protect the framework. They understand its value from personal conviction. When Scrum is imposed rather than chosen, the team lacks the intrinsic motivation to defend it against organizational pressure, making the slippery slope almost inevitable.

In this segment, we talk about the challenges of organizational alignment and protecting Scrum events.

Self-reflection Question: What small compromises has your team made to the Scrum framework, and are they leading you toward a slippery slope where the entire process may eventually be abandoned?

Featured Book of the Week: Startup, Scaleup, Screwup by Jurgen Appelo

Juliana recommends Startup, Scaleup, Screwup by Jurgen Appelo as her go-to resource for Scrum Masters and Agile Coaches. The book contains 42 tools designed to accelerate business growth, presented in accessible chapters that cover the most essential knowledge for agile practitioners. What sets this book apart for Juliana is its scope: it addresses not just team-level concerns but company-wide perspectives. “Sometimes Scrum Masters don’t pay so much attention to the company level or between departments,” she explains. “In this book, you’ll find normal tools which you can apply all over the company, not only for the team.” She uses it constantly for inspiration and recommends reading it at least once—though she returns to it repeatedly for reference.

Transform Your Agile Teams with Hard-Earned Lessons from Super-Experienced Scrum Masters

About Juliana Stepanova

You can link with Juliana Stepanova on LinkedIn.

You can also follow Juliana on Twitter.

Juliana Stepanova: The 90-Minute Retrospective Disaster That Taught Me Servant Leadership

“It’s not my job to find the points to improve. My job is to help the team find them, to interact their communication, to start thinking about the improvements, and not pushing them into my exercises.” – Juliana Stepanova

Juliana shares a humbling experience from her first year as a Scrum Master that transformed how she approaches facilitation. She had meticulously prepared what she believed was a brilliant 90-minute retrospective—carefully designed exercises, content tailored to the sprint, everything by the book. Yet when she asked the team for feedback at the end, they delivered a crushing verdict: “It was the worst retro ever.” The disconnect wasn’t about the quality of preparation but about whose perspective drove the design. Juliana had crafted the session based on her observations and assumptions about what the team needed, rather than asking them what they actually wanted to discuss.

This experience crystallized a fundamental insight about servant leadership: the difference between leading and servant leading. Today, Juliana prepares at least twice as many tools and exercises as she needs for any workshop, ready to pivot based on the room’s energy and the team’s expressed needs. She opens sessions with questions about expectations, aligning with the team’s mood while setting appropriate boundaries. The failure taught her that even the most carefully prepared facilitation can miss the mark when it doesn’t serve what the team actually needs in that moment.

Self-reflection Question: When was the last time you asked your team what they wanted from a retrospective before you designed it, and how might their input change your approach?

Transform Your Agile Teams with Hard-Earned Lessons from Super-Experienced Scrum Masters

About Juliana Stepanova

You can link with Juliana Stepanova on LinkedIn.

You can also follow Juliana on Twitter.