The Great Product Owner: Leading with Heart, Empathy and Vision for PO’s
In this segment, we explore the story of a Product Owner who exemplifies leadership, empathy, and the ability to inspire and unite a team. This episode showcases the qualities that make a Product Owner truly exceptional, from active listening and feedback to fostering a culture of openness and adaptability. It’s a narrative that illuminates the path to greatness in product ownership, setting a standard for others to follow.
The Bad Product Owner: The Facade of Busyness, And How it Burns Out Agile Teams
In this segment, Jörn shares the saga of a Product Owner whose quest for significance led to turmoil and team burnout. He tells the story of misplaced priorities and the destructive path of a PO favouring appearing busy over being effective. It’s a cautionary tale that probes into the anti-patterns plaguing product ownership and the strategies to recover from, or avoid those anti-patterns in our teams.
The Ultimate Guide to Supporting Product Owners as a Scrum Master
Are you having trouble helping the team work well with their Product Owner? We’ve put together a course to help you work on the collaboration team-product owner. You can find it at bit.ly/coachyourpo. 18 modules, 8+ hours of modules with tools and techniques that you can use to help teams and PO’s collaborate.
About Jörn Hendrik Ask
Jörn Hendrik Ast, founded of New Work Heroes in 2018. He is an entrepreneur, podcaster, and author dedicated to innovating work through team collaboration, leadership, and personal development. He is coaching teams, producing podcast episodes, and continues to create impactful learning formats and books.
You can link with Jörn Hendrik Ask on LinkedIn and connect with Jörn Hendrik Ask on Threads.

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