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Marc Löffler: A happy customer is the ultimate success metric for Scrum Masters

Involving the customer is one of the key aspects of building the path towards an agile product development environment. There are many types of customers, and we discuss how to involve some of the most common types of customers. Marc also suggests some tools, like Story Mapping, that you can use to work directly with customers and create a shared understanding of the ultimate goal.

About Marc Löffler

Marc’s passion is to help teams implementing agile frameworks like Scrum and XP and to transform our world of work. Marc loves to help teams, that are struggling with agile transitions, to overcome dysfunctional behaviour. He loves to generate new insights by approaching common problems from the other side and trying to deliberately make havoc of the process.
You can connect with Marc Löffler on Twitter, and link with Marc Löffler on LinkedIn.
He hosts a Blog in English and another blog in German.

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Down-to-earth, hard-earned Scrum Masters lessons and the Tips from the Trenches e-book table of contents, delivered by email
Enter e-mail to download a clickable PO Cheat Sheet
This handy Coach Your PO cheat-sheet includes questions to help you define the problem, and links to handy, easy techniques to help you coach your Product Owner
Enter e-mail to download a clickable PO Cheat Sheet
This handy Coach Your PO cheat-sheet includes questions to help you define the problem, and links to handy, easy techniques to help you coach your Product Owner
Enter e-mail to download a checklist to help your PO manage their time
This simple checklist and calendar handout, with a coaching article will help you define the minimum enagement your PO must have with the team
Enter e-mail to download a checklist to help your PO manage their time
This simple checklist and calendar handout, with a coaching article will help you define the minimum enagement your PO must have with the team
Internal Conference
Checklist
Internal Conference
Checklist
Download a detailed How-To to help measure success for your team
Motivate your team with the right metrics, and the right way to visualize and track them. Marcus presents a detailed How-To document based on his experience at The Bungsu Hospital
Download a detailed How-To to help measure success for your team
Read about Visualization and TRANSFORM The way your team works
A moving story of how work at the Bungsu Hospital was transformed by a simple tool that you can use to help your team.
Read about Visualization and TRANSFORM The way your team works