Thomas’ perspective on business starts with the idea that businesses exist to generate value for people. The ones inside, as well as outside the business.
As he started the book, he realized that the digital age had transformed our ideas about what being human in that medium was all about. He set out to write about what it meant to be humn in the digital age. However, that was just the start of the book.
In that first part of the book, Thomas explores questions such as “am I a resource?”, a very common question we hear when we talk to teams.
This exploration leads to the realization that businesses have to generate value for customers, stakeholders, but also (and critically) for employees.