The Great Product Owner: The Connected PO Who Makes Information Flow
“This Product Owner didn’t need to be the smartest person in the room, but everybody knew, okay, this is a really smart guy.” – Gunnar Fischer
The best Product Owner Gunnar ever worked with was what he calls the connected PO. This person had a deep professional network—inside the company and with the customer—and could talk to anyone: a colleague, the client, a brand-new team member they were onboarding. They were socially sharp without being shallow.
They could disagree clearly, even harshly, and then turn around and say, “now let’s talk about something else,” with kindness. When this PO said no, it was a no people respected; when they said yes, it was a yes people trusted, because everyone knew the PO could push back. The praise behind their back matched the praise in the room.
They had a private life, too—not married to the job, which made them a more well-rounded human. But the specifically Product Owner skill Gunnar names is this: they could look at the product across different time horizons—what does it need to do in one month, three months, one year—and they kept juggling functionality, contracts, customer situation, and economic reality at the same time.
Their technical background helped, but they understood the line: “It’s not my job to be the technically most savvy guy, but I’m willing to share my knowledge with everybody.” As Gunnar puts it, the difference between a subject matter expert and a Product Owner is that the Product Owner makes the information flow.
Self-reflection Question: Does your Product Owner make information flow across the team, the customer, and management—or are they hoarding context as the “expert”?
The Bad Product Owner: The Stay-in-Your-Line, Accept-Your-Fate PO
“You manage the backlog, you do the customer calls, you write the user stories—but you were not involved in any of the bigger decisions.” – Gunnar Fischer
The anti-pattern Gunnar sees most often isn’t malice—it’s resignation. Most Product Owners aren’t given the access or the permissions they need to be successful, and so they accept their fate.
They manage the backlog, take the customer calls, write the user stories, sometimes talk to management—but they aren’t part of the bigger decisions: ROI on a feature, whether to build it at all, the product vision a year out. Management keeps those decisions to itself, and the accept-your-fate PO doesn’t challenge that arrangement. They stay in their line. They don’t push back when sales drops in an urgent request that ruins the plan. They don’t challenge the developers when an estimate feels wrong. They become very protective of the things they can control—their privileges, their processes, the artifacts—and when the bad times come, they get thrown under the bus.
Gunnar’s diagnosis is direct: the role of a great PO is to have constructive, respectful disagreements at every level—with the client, with management, with the team—and to be okay disappointing people. “Once you see that people go down to the mechanics, then it’s a really bad smell, I would say.” Saying yes to everything doesn’t make you safe; it makes you replaceable.
In this segment, we refer to Geoff Watts’ Scrum Mastery and its line about the great Scrum Master being dispensable and wanted—a frame that applies to Product Owners just as well.
Self-reflection Question: Where in the past month did your Product Owner say “yes” when the right answer was a respectful “no, not yet”?
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About Gunnar Fischer
Gunnar is the leader of the Chocolate Guild. Agile practitioner with a software developer background and a strong interest in people, intercultural contacts and the bigger picture. Gunnar’s purpose is to teach and to learn, to grow as a person and to support others who want the same.
You can link with Gunnar Fischer on LinkedIn.
You can also read Gunnar’s writing on his blog, Leader of the Chocolate Guild.

