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Robert Briese: Beyond Requirements, Rethinking Agile Product Ownership

The Great Product Owner: Impact Mapping And Other Tools Great POs Use To Focus On Outcomes

In this episode, Robert discusses the attributes of a great Product Owner based on an energy company’s experience. The exemplary PO managed a budget, aimed to introduce new products, and emphasized impactful market presence. The PO’s coachability and commitment to improvement are highlighted, along with insights from Marty Cagan’s “Inspired.” A great PO, as outlined, prioritizes impact over outputs, maintains clarity on product goals and business vision, and employs tools like Impact Mapping for outcome-focused development.

The Bad Product Owner: Beyond Requirements, Rethinking Agile Product Ownership

In this episode, Robert identifies Product Owner (PO) anti-patterns, emphasizing that many POs don’t truly own a product. A common pitfall is when POs isolate themselves, detailing requirements independently and presenting them to the team for feedback. This approach creates a significant gap between development teams and POs, limiting the focus to “delivering requirements.” The episode recommends a shift in approach, encouraging POs to step away from detailed isolation and instead bring direct customer/end-user information to development teams.

The Ultimate Guide to Supporting Product Owners as a Scrum Master

Are you having trouble helping the team work well with their Product Owner? We’ve put together a course to help you work on the collaboration team-product owner. You can find it at bit.ly/coachyourpo. 18 modules, 8+ hours of modules with tools and techniques that you can use to help teams and PO’s collaborate.

About Robert Briese

Robert Briese, is an Agile Coach who’s seen it all. From startup stumbles to orchestrating massive Large-Scale Scrum feats, like BMW’s level 3 autonomous driving milestone. He’s on a mission to simplify the complex and help teams build adaptable, sustainable organizations. Buckle up for a wild, Agile ride with Robert!

You can link with Robert Briese on LinkedIn and connect with Robert Briese on Twitter.

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Avoid scope creep! And learn to scope projects around impacts and outcomes, not requirements!
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Down-to-earth, hard-earned Scrum Masters lessons and the Tips from the Trenches e-book table of contents, delivered by email
Enter e-mail to download a clickable PO Cheat Sheet
This handy Coach Your PO cheat-sheet includes questions to help you define the problem, and links to handy, easy techniques to help you coach your Product Owner
Enter e-mail to download a clickable PO Cheat Sheet
This handy Coach Your PO cheat-sheet includes questions to help you define the problem, and links to handy, easy techniques to help you coach your Product Owner
Enter e-mail to download a checklist to help your PO manage their time
This simple checklist and calendar handout, with a coaching article will help you define the minimum enagement your PO must have with the team
Enter e-mail to download a checklist to help your PO manage their time
This simple checklist and calendar handout, with a coaching article will help you define the minimum enagement your PO must have with the team
Internal Conference
Checklist
Internal Conference
Checklist
Download a detailed How-To to help measure success for your team
Motivate your team with the right metrics, and the right way to visualize and track them. Marcus presents a detailed How-To document based on his experience at The Bungsu Hospital
Download a detailed How-To to help measure success for your team
Read about Visualization and TRANSFORM The way your team works
A moving story of how work at the Bungsu Hospital was transformed by a simple tool that you can use to help your team.
Read about Visualization and TRANSFORM The way your team works
A Quick & Practical Guide to Agile Projects for BI
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