In this BONUS episode we explore the remarkable transformation journey at Omniva with CEO Martti Kuldma. From traditional postal services to innovative logistics solutions, we explore how a 100+ year old company embraced product thinking, DevOps practices, and agile transformation to become a competitive force in modern logistics.
Omniva’s Digital Evolution—IT as a Revenue Center
“We innovated the parcel machine business for a few years, and software has been an area of investment for us – software as a separate vertical in our business.”
Omniva represents a fascinating case study in organizational transformation. While many know it as Estonia’s post office, the company has evolved into an international logistics powerhouse with significant revenue streams beyond traditional postal services. Under Martti’s leadership, the organization has reimagined software not as a support function but as a core revenue driver, positioning itself for the dramatic shifts expected in logistics delivery over the next five years.
The Vision: Physical Mailing as the Next IP Network
“The Vision: physical mailing as the next IP network – this will give us a lot more freedom to adapt to changes in delivery demand.”
Martti’s strategic vision extends far beyond conventional logistics thinking. By conceptualizing physical delivery networks similar to internet protocols, Omniva is preparing for a future where logistics companies leverage their physical infrastructure advantages. This approach addresses the fundamental challenge of fluctuating demand in e-commerce and traditional logistics, creating opportunities for crowd delivery solutions and gig economy integration that capitalize on existing network effects.
Breaking Down Waterfall Barriers
“When I came we had waterfall processes – annual budgeting, procurement for software development. It took a couple of weeks to do the first rounds, and understand what could be improved.” Continue reading BONUS: Martti Kuldma shares how to transform century-old organizations through product-driven agile transformation
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