In this BONUS episode, we explore what AI changes for software leaders, and what it leaves firmly in human hands. Mateo Bervejillo, CEO of Xseed Solutions and author of Back to Basics, brings the view of a manager of managers: AI can help us process information faster, but leadership still happens through clarity, judgment, and relationships.
From Attorney to Software CEO: Clarity as a Leadership Skill
“What are we building? Why are we building it? What’s the benefit for the client? What’s the business value?”
Mateo started his career as an attorney, then moved through operations, vendor management, business development, and finally into software company leadership. That path gave him an unusual advantage in technology: an obsession with clear definitions.
In law, unclear scope creates risk. In software, unclear scope creates waste, frustration, and products that miss the point. For Mateo, leadership starts before execution, with crisp answers to simple questions: what problem are we solving, why does it matter, and what would success look like?
AI Removes Busywork, But It Does Not Replace Leadership
In this BONUS episode we explore a topic that’s creating a lot of discussion—and sometimes confusion—in the software community: Platform Teams vs DevOps. In this conversation, we dive into Alvaro Lorente’s journey from delivery teams to platform leadership, exploring how to treat platforms as products, avoid common pitfalls, and build bridges between engineering and product leadership.
The Evolution from DevOps Role to Platform Team
“DevOps is a culture, not a role.”
Alvaro’s journey into platform work began when he joined a company where the infrastructure team was left behind and struggling with traditional DevOps approaches. Initially, they had a single DevOps person who became a bottleneck rather than an enabler. This experience highlighted a fundamental misunderstanding that many organizations face—treating DevOps as a job title rather than a cultural shift toward collaboration and shared responsibility. The team experimented with a “DevOps buddy” approach, placing experienced individuals within each delivery team, before eventually consolidating into a dedicated platform team with the clear intention of treating it as a product-focused unit.
Platform as a Product: A Scaling Strategy
“Platform as a product is a scaling strategy. Look for common problems that you can then solve once, and serve many.”
The concept of treating platforms as products emerged from recognizing that feature delivery teams have continuity and ongoing needs that a platform team should serve. Rather than solving their own problems first, successful platform teams focus on making other teams’ work easier and more comfortable while managing costs effectively. This approach requires identifying common problems across multiple teams and creating solutions that can be implemented once but serve many. The key insight is that platform teams exist to facilitate the delivery of value in a scalable way for other teams, not to pursue their own technical interests.
Understanding Your Customer and Validating Value
“I want to see platform team members talking to their customers. Understand their pains, and what they struggle with.”
Effective platform teams operate like any other product team by actively listening to their customer-teams rather than pushing ideas onto them. This means platform team members should regularly engage with their internal customers to understand pain points and struggles. Success requires defining clear KPIs for the platform and focusing on the quality of deliverables including release notes, demos, bug fixing processes, and feature prioritization. The validation comes from observing whether teams willingly adopt platform features rather than being mandated to use them.
Building Bridges with Product Leadership
“Focus on the key impact and value that the platform team can bring to the company.”
Making the case for investing product talent in platform teams requires demonstrating concrete business value. This includes quantifying how many incidents are being resolved faster or prevented entirely, and highlighting the money saved through internal platform development versus external solutions. Platform work offers excellent growth opportunities for Product Owners, serving as a training ground for product thinking and stakeholder management. The focus should always be on measurable impact rather than technical complexity.
Avoiding Common Platform Team Traps
“Don’t just start working on what you think is important! Start with the Product process, listen to the client-teams, and help them directly.”
When standing up a platform team, several critical mistakes can derail success. The most important trap to avoid is immediately diving into what the platform team thinks is important without first understanding customer needs. Platform teams should resist delivery pressure that might compromise quality and never mandate adoption of their features—teams should want to use what the platform provides. Treating the platform as a genuine product with quality standards is essential, and leaders should view the creation of a platform team as the beginning of a change management process rather than just a technical reorganization.
Resources and Continuous Learning
“One size does NOT fit all!”
For teams looking to improve their platform work, Alvaro recommends Camille Fournier’s work on platform teams and resources focused on “The value of product thinking in platform teams.” The key is to get experiments running within your team and recognize that there’s no universal solution—each organization must find its own path based on its unique context and needs.
Want to Improve Your Change Management Results? Discover the Lean Change Management Approach Today!
As Scrum Master we work with change continuously! Do you have your own change framework that provides the guidance, and queues you need when working with change? The Lean Change Management framework is a fully defined, lean-startup inspired change framework that can be used as the backbone of any change process!You can buy Lean Change Management the book at Amazon. Also available in French, Spanish, German and Portuguese.
About Alvaro Lorente
Currently Director of Engineering at Voxel (an Amadeus company), Alvaro is a software engineer who has grown in the people leadership path, experimenting with everything from product development to startups and open source projects. He embraces the idea of being a jack of all trades, helping wherever needed to drive value and impact.
In this BONUS episode, we sit down with Sergey, the forward-thinking CTO of CrateDB, to unpack his journey from Nokia to CrateDB and his leadership philosophy that blends technical expertise with strategic foresight. We dive into the key moments that shaped his career, the challenges of scaling technology in a competitive market, and how Sergey aligns his team’s efforts with broader business goals while staying adaptable in an ever-evolving tech landscape.
The Defining Moment in Sergey’s Leadership Journey
“Being a cheerleader, servant, and strategist for your team creates an environment where innovation can thrive.”
Sergey shares how working at Nokia with an inspiring people manager, Sotiris, influenced his leadership approach. Sotiris embodied servant leadership and made strategic thinking a team-wide responsibility. Sergey reflects on how this mindset helped him approach his current role at CrateDB, emphasizing the importance of not only building great products but ensuring they resonate in the market through thoughtful sales and marketing alignment.
“The best leaders help their teams see what’s next—not just solve today’s problems.”
Navigating Product-Market Fit for Technical Products
NOTE: We want to thank the folks at Tuple.app for being so generous with their stories, and supporting the podcast. Visit tuple.app/scrum and share them if you find the app useful! Remember, sharing is caring!
In this episode, Eli Goodman, Head of Product at Tuple, shares insights from his extensive experience in software development and product management. Having transitioned from engineering management to product leadership, Eli reveals the key strategies Tuple uses to develop its remote pair programming service, which is trusted by companies like Figma and Shopify. Tune in to discover how Tuple handles remote team dynamics, customer-driven development, and balances tech debt with client needs, all while maintaining a customer-centric focus.
Introduction to Tuple and Why It’s Unique
Tuple, a remote pair programming service designed by engineers, solves a pain point that its founders, all pairing enthusiasts, experienced firsthand. They were unsatisfied with generic screen-sharing tools that disrupted the flow of coding collaboration. Tuple’s product philosophy is about staying “one inch wide, one mile deep” to ensure the tool stays focused on enhancing the pairing experience without getting in the way.
“The details matter. Generic screen-sharing tools just don’t cut it for productive pairing.”
Managing a Remote Team at Tuple
Managing a distributed team across the U.S. and Europe comes with its challenges. Eli highlights the importance of alignment and ensuring everyone is on the same page, despite working remotely. He emphasizes the role of Product Owners as “connective tissue” and the power of connecting team members with key initiatives. Through personal conversations, Eli uncovers what motivates his team, allowing him to support them without micromanaging.
“What makes you proud? What brings you shame? Understanding these emotions helps uncover what drives our team.”
Ensuring Effective Communication in a Remote Environment
Effective communication is the backbone of remote work, and Eli shares some of the practices that have helped Tuple’s team stay aligned and collaborative. From using spontaneous pairing sessions to fostering a culture of checking in, Tuple has created a remote work environment where conversations are naturally sparked, and collaboration is effortless.
“We have more space in our schedules for spontaneous pairing, which keeps collaboration flowing.”
Lessons Learned from Pairing Remotely
One of the key insights Eli shares is how Tuple has evolved its remote pairing process. In the past, pairing might have felt like a formal meeting, but now it happens more spontaneously. Tuple’s app facilitates this by offering the metaphor of a phone call—engineers can call each other at any time, making collaboration easy, especially when someone is deep into a task and needs quick support.
“At Tuple, engineers only have three meetings a week, leaving the rest of the time open for pairing and creative work.”
Pairing Beyond Programming Tasks
While pairing is typically associated with programming, Eli explains how Tuple uses pairing for other activities, like design or planning sessions. This practice has extended beyond coding, fostering a culture where team members collaborate on various tasks that benefit from shared perspectives and live problem-solving.
“We’ve expanded pairing beyond coding, using it for activities like design reviews and project planning.”
Balancing Customer Feedback with Product Vision
Responding to customer feedback is vital, but it can also lead to losing focus. Eli explains how Tuple balances this by capturing as much feedback as possible, using tools like Product Board to keep track of customer requests. However, instead of building every requested feature, Eli focuses on synthesizing broader patterns and emotional triggers that align with Tuple’s long-term vision.
“Focus on discovery as a product person. Understand the emotional context behind customer feedback—that’s what drives great products.”
Tuple’s Ideal Customer and Core Value
Tuple’s ideal customers are teams that value deep collaboration through pair programming. The platform’s most important offering is the ability to make remote pairing seamless and intuitive, something traditional tools fail to deliver.
“Tuple is built for teams that believe in the power of collaboration and want a tool that enhances their pairing experience, not disrupts it.”
Roadmapping: How to Prioritize the Right Work in Product Development
Looking ahead, Eli shares Tuple’s plans to continue investing in quality and lowering the barriers to remote pairing. One exciting potential direction includes creating a “social layer” within the app to help users feel more connected with their teammates. Another idea is incorporating non-human pairing agents that could assist with specific tasks.
“We want to see if we can make it feel like you’re right there with your teammates, lowering the barriers to start pairing.”
Recommended Resources
Eli recommends The Mom Test by Rob Fitzpatrick, a must-read for anyone working in product management. The book teaches how to talk to customers in a way that gets honest, useful feedback rather than polite responses that don’t help improve the product.
“I thought caring about people was enough to talk to customers, but The Mom Test taught me what not to do during customer interviews.”
About Eli Goodman
Eli Goodman has been working on software teams for 17 years. He’s been a full-stack developer and engineering manager at both large and small companies, including Etsy and Headspace. A few years ago, Eli transitioned to product management and is now the Head of Product at Tuple, a remote pair programming service used by companies such as Figma, Shopify, and many others in the software industry.
In this CTO Series interview, we sit down with Tricia Broderick, a seasoned tech leader and co-author of Lead Without Blame. With over 25 years in software development leadership, Tricia shares her journey from an individual contributor to a transformative leader. The conversation touches on the challenges of giving up control, the importance of psychological safety, and how to foster resilient and empowered teams.
The Red-Pen Apology: A Leadership Awakening
“Leadership isn’t about doing everything yourself; it’s about empowering others to excel.”
Tricia reflects on a pivotal moment early in her career when she realized that her meticulous attention to detail was sending the wrong message to her team. She shares how this realization led to her “red-pen apology,” where she acknowledged her need to step up as a leader rather than continuing to act as an individual contributor. This was the beginning of her journey toward understanding the importance of giving up control to create a healthier, more scalable work environment.
Enter e-mail to download a clickable PO Cheat Sheet
This handy Coach Your PO cheat-sheet includes questions to help you define the problem, and links to handy, easy techniques to help you coach your Product Owner
Enter e-mail to download a clickable PO Cheat Sheet
This handy Coach Your PO cheat-sheet includes questions to help you define the problem, and links to handy, easy techniques to help you coach your Product Owner
Enter e-mail to download a checklist to help your PO manage their time
This simple checklist and calendar handout, with a coaching article will help you define the minimum enagement your PO must have with the team
Enter e-mail to download a checklist to help your PO manage their time
This simple checklist and calendar handout, with a coaching article will help you define the minimum enagement your PO must have with the team
Internal Conference
Checklist
Internal Conference
Checklist
Download a detailed How-To to help measure success for your team
Motivate your team with the right metrics, and the right way to visualize and track them. Marcus presents a detailed How-To document based on his experience at The Bungsu Hospital
Download a detailed How-To to help measure success for your team
Read about Visualization and
TRANSFORM
The way your team works
A moving story of how work at the Bungsu Hospital was transformed by a simple tool that you can use to help your team.
Read about Visualization and
TRANSFORM
The way your team works
Overcome Team Resistance and Gain Leadership Buy-In
Discover practical, real-world solutions from leading Agile practitioners. Download three free chapters from 'Tips from the Trenches Scrum Master Edition' and start transforming your Agile practices today!
Overcome Team Resistance and Gain Leadership Buy-In
Discover practical, real-world solutions from leading Agile practitioners. Access three free chapters from 'Tips from the Trenches Scrum Master Edition' and start transforming your Agile practices today!
Overcome Team Resistance and Gain Leadership Buy-In
Discover practical, real-world solutions from leading Agile practitioners.
Download three free chapters from 'Tips from the Trenches Scrum Master Edition' and start transforming your Agile practices today!
FREE! Audiobook Chapters: Overcome Team Resistance and Gain Leadership Buy-In
Download three free chapters from 'Tips from the Trenches Scrum Master Edition' and start transforming your Agile practices today!
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As Scrum Master we work with change continuously! Do you have your own change framework that provides the guidance, and queues you need when working with change? 
Currently Director of Engineering at Voxel (an Amadeus company), Alvaro is a software engineer who has grown in the people leadership path, experimenting with everything from product development to startups and open source projects. He embraces the idea of being a jack of all trades, helping wherever needed to drive value and impact.
Eli Goodman has been working on software teams for 17 years. He’s been a full-stack developer and engineering manager at both large and small companies, including Etsy and Headspace. A few years ago, Eli transitioned to product management and is now the Head of Product at Tuple, a remote pair programming service used by companies such as Figma, Shopify, and many others in the software industry.