The Great Product Owner: Fostering Quick Feedback Loops With Story Mapping
Robert describes a great Product Owner as someone who immerses themselves in the team, fostering collaboration and ensuring quick market feedback.
By using tools like Story Mapping, these POs help teams focus on value while staying engaged and open to learning.
The Bad Product Owner: Throwing Features Over the Fence, The Disconnected PO
Bad Product Owners remain distant, throwing requirements “over the fence” without participating in the team’s efforts. This disconnect often leads to misalignment and poor outcomes.
For Scrum Masters and Agile Coaches, Robert suggests investigating the root cause of this distance and addressing it collaboratively.
🔥 In the ruthless world of fintech, success isn’t just about innovation—it’s about coaching! 🔥
Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people.
🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.
About Robert Finan
Robert has been working in IT for over 25 years, with the last decade spent deeply engaged in “messy” real-world Agile transformations. He documents his experiences in the Agile Drill Sergeant webcomic.
You can link with Robert Finan on LinkedIn.
Are you having trouble helping the team work well with their Product Owner? We’ve put together a course to help you work on the collaboration team-product owner. You can find it at
Tom is a Lean-Agile Coach & Scrum Master, who is trying to solve the problem that it has been more than 20 years since the Agile Manifesto, but Business Agility is still not the norm. Tom is currently writing “Production line for the mind: The Practicing Principle”, with the idea of making agility simple to understand & to implement – and not just for software.