The Great Product Owner: Motivating Teams with User-Centric Approaches, PO Best Practices
In this segment, Rebecca shares an inspiring example of a Product Owner (PO) who excelled by focusing on the end-users’ needs and facilitating direct communication between the team and users. Through live interviews and feedback sessions, the PO enabled the team to achieve quick wins and foster innovation. This approach created a motivated and empowered team.
The Bad Product Owner: Directive POs and Team Demotivation
In this segment, Rebecca discusses common anti-patterns of Product Owners (POs), such as being overly technical or directive, which can demotivate and disempower teams. She shares a story of a friction-filled relationship between a PO and a team, emphasizing the importance of POs agreeing on the problem to be solved and allowing the team to develop solutions.
The Ultimate Guide to Supporting Product Owners as a Scrum Master
Are you having trouble helping the team work well with their Product Owner? We’ve put together a course to help you work on the collaboration team-product owner. You can find it at bit.ly/coachyourpo. 18 modules, 8+ hours of modules with tools and techniques that you can use to help teams and PO’s collaborate.
About Rebecca Cyr
Rebecca Cyr is an experienced agile coach and scrum master, passionate about helping teams deliver value through agile principles and practices while learning, growing, and having fun together. Connecting people through deft facilitation is her superpower, as is storytelling as the language of learning.
You can link with https://www.linkedin.com/in/rebeccacyr/.

Tom is a Lean-Agile Coach & Scrum Master, who is trying to solve the problem that it has been more than 20 years since the Agile Manifesto, but Business Agility is still not the norm. Tom is currently writing “Production line for the mind: The Practicing Principle”, with the idea of making agility simple to understand & to implement – and not just for software.
Drew calls himself an Agile Coach for humans; inspiring growth for individuals, teams, and systems to be better together. In all of his roles, the connection has been the people. He is passionate about establishing sustainable and simple processes, techniques, or insights as mechanisms toward self-sufficient and empowered systems.
Manuele Piastra moved to London in 2014, which was a life-changing experience for him. He gained access to more sources of learning, worked in fast-paced companies with complex technology stacks and ambitious goals, and developed open-mindedness, patience, and autonomy.
Bram is not an official trainer, consultant nor freelancer. He is just himself, supporting colleagues in applying and growing their own potential and getting stuff done. Bram started as a software developer for 10 years, then grew into a half-time agile coach, and finally, full-time “Global Agile Lead” at Skyline Communications. Something “special” he learned (even if he wishes it wasn’t special): the meaning and impact of “respect”.