Chrissy shares her experience transforming a sales-led organization from task orientation to outcome focus. By partnering with the head of tech and implementing OKRs, they created meaningful conversations about team goals and progress. Through initiatives like Demo Days and the creation of team “houses,” they successfully shifted the organizational culture while ensuring teams felt ownership of their future.
Self-reflection Question: How can you create meaningful opportunities for your teams to shape their own identity and future?
🔥 In the ruthless world of fintech, success isn’t just about innovation—it’s about coaching! 🔥

Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people.
🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.
About Chrissy Fleming
Chrissy came to Scrum-Mastering via Product Management and a deep love of seeing teams work together. She spent 15 years in the New York tech scene and is currently an Associate Principal in Business Agility with Turnberry Solutions. She also has her own company where she coaches and helps businesses and technologists with their development.
You can link with Chrissy Fleming on LinkedIn.

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Jeremy Jarrell is an agile coach and author who helps teams get better at doing what they love. He is heavily involved in the technology community, both as a highly rated speaker as well as a syndicated author whose articles and videos have appeared on numerous popular websites.