Kevin discusses the constant nature of change in the scrum master role, highlighting the challenges of working with external stakeholders who often revert to command-and-control under pressure. He stresses the importance of coaching stakeholders on agile principles, prioritizing high-value items, and showing progress every sprint. Kevin shares tips on managing scope, meeting deadlines without compromising quality, and the value of incremental delivery to reduce risk and extract value.
Want to Improve Your Change Management Results? Discover the Lean Change Management Approach Today!
As Scrum Master we work with change continuously! Do you have your own change framework that provides the guidance, and queues you need when working with change? The Lean Change Management framework is a fully defined, lean-startup inspired change framework that can be used as the backbone of any change process! You can buy Lean Change Management the book at Amazon. Also available in French, Spanish, German and Portuguese.
About Kevin Hoey
Kevin is the lead scrum master at Domestic and General, with 10 years’ experience in project management before moving into scrum mastery. He now heads up a team of scrum masters, whilst continuing to support his own squads. Kevin believes scrum masters need to focus on self-improvement to turbocharge their ability to better support teams and the wider business on the journey to effectiveness.
You can link with Kevin Hoey on LinkedIn.

Do you wish you had decades of experience? Learn from the Best Scrum Masters In The World, Today!
Avipaul is a seasoned Agile Coach with extensive experience helping teams and organizations implement Agile practices effectively. His expertise spans various domains, and he is passionate about fostering collaboration and continuous improvement.
Mike Richards, with over a decade in tech, goes beyond managing projects. He’s passionate about transforming organizations, coaching on cloud migration, leading digital shifts, and empowering agile teams. More than a consultant, Mike is a catalyst for growth and change.
Recovering from failure, or difficult moments is a critical skill for Scrum Masters. Not only because of us, but also because the teams, and stakeholders we work with will also face these moments! We need inspiring stories to help them, and ourselves! The Bungsu Story, is an inspiring story by Marcus Hammarberg which shows how a Coach can help organizations recover even from the most disastrous situations! Learn how Marcus helped The Bungsu, a hospital in Indonesia, recover from near-bankruptcy, twice! Using Lean and Agile methods to rebuild an organization and a team! An inspiring story you need to know about!
Sofia is a dedicated Agile and Organizational Coach who places people and their needs at the forefront. Transitioning from electrical engineering, she applies analytical skills to empower high-performing teams. With an emphasis on trust and psychological safety, Sofia enables startups and scale-ups to foster human-centric, performance-driven cultures.