As a new Scrum Master, Season faced a challenging situation when her team learned their product would be canceled. Initially, she made the mistake of telling team members they could skip daily standups if they had higher priorities, leading to unexpected low attendance. During the retrospective, she transformed this challenge into a learning opportunity by helping team members reflect on their personal growth and lessons learned. This experience taught her the importance of maintaining team ceremonies while providing individual support during difficult transitions.
In this segment, we talk about ORSC, a systems inspired team and relationship coach training.
Self-reflection Question: How would you maintain team engagement and motivation when facing a product cancellation?
🔥 In the ruthless world of fintech, success isn’t just about innovation—it’s about coaching! 🔥

Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people.
🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.
About Season Hughes
Season is a strategist and creator who empowers customers and teams to excel. From designing clever, fandom-inspired apparel at Tomorrowland Transit Authority to coaching high-performance teams, Season is passionate about delivering value and driving growth. Now focused on ecommerce success, Season’s mission is to turn goals into epic adventures.
You can link with Season Hughes on LinkedIn.

Mateusz, is a Scrum Master at Heineken, and brings expertise from biotech and airline industries, excelling in Agile delivery and transformations. Skilled in Management 3.0, he fosters self-managed, innovative teams. Mateusz just launched a podcast on organizational transformation, Mateusz highlights how understanding team dynamics beyond the Scrum framework enhances collaboration and effectiveness.
Retrospectives, planning sessions, vision workshops, we are continuously helping teams learn about how to collaborate in practice! In this Actionable Agile Tools book, Jeff Campbell shares some of the tools he’s learned over a decade of coaching Agile Teams. The pragmatic coaching book you need, right now! Buy
Doug is a passionate practitioner of Lean-Agile strategic management with a focus on developing empowered teams and Lean process improvement.
Recovering from failure, or difficult moments is a critical skill for Scrum Masters. Not only because of us, but also because the teams, and stakeholders we work with will also face these moments! We need inspiring stories to help them, and ourselves! The Bungsu Story, is an inspiring story by Marcus Hammarberg which shows how a Coach can help organizations recover even from the most disastrous situations! Learn how Marcus helped The Bungsu, a hospital in Indonesia, recover from near-bankruptcy, twice! Using Lean and Agile methods to rebuild an organization and a team! An inspiring story you need to know about!
Peter is a seasoned Agile coach and transformation consultant with extensive experience in fostering agile environments and enhancing team dynamics. His expertise in solution-focused coaching has helped numerous teams optimize their operational efficiency and adapt to agile methodologies effectively.
Toby is an ICF-credentialed Coach and accredited IC Agile trainer, and practices as a certified Executive coach. With a dynamic Agile journey beginning in 2007, he’s an active contributor to the global Agile community. He is based in Washington DC Metro, and speaks at Agile events worldwide and co-founded the A20 Agile conference. Toby also co-founded two thriving Agile meetups in the Washington DC area, with a combined 1300 members.