Merry Christmas, everyone! As we bid farewell to 2023, we present the final BONUS episode of this Christmas week—a glimpse into what we believe is the future for every Agile team out there.
Brace yourselves for a deep dive into the heart of agility: learning at the speed of experimentation! Specifically, we’ll explore the exciting realm of Experiment-driven development, a game-changer poised to reshape how teams approach learning and development. Don’t forget, each episode this week complements the Coach Your Product Owner e-course, accessible at bit.ly/coachyourpo.
Throughout this week, we’ve delved into five crucial topics that every Scrum Master should master, with each topic complementing a module in the Coach Your PO e-course. Today’s focus is on The spectrum of experimentation—a concept that promises to revolutionize the way teams learn and evolve.
The Spectrum of Experimentation
In previous episodes, we emphasized that writing and deploying software is the slowest and most expensive way to learn about what adds value to our product and business. Recognizing this, we introduced the idea of paper-prototype-based usability tests as a means to define and run experiments in 24 hours or less. However, this is just one facet of the vast landscape of experimentation.
Why does it matter? Not all experiments and hypotheses are created equal. While some ideas could lead to a 10x improvement in our product, others may offer incremental gains that are challenging to quantify. The key is to align the effort spent on validating hypotheses with their potential impact.
Merry Christmas, everyone! In today’s Christmas week BONUS episode, we’re diving into the world of Agile experimentation, specifically exploring how to enable 24-hour experiments—a topic that promises to revolutionize the way we approach product development. As we explore this exciting subject, remember that each episode this week is a companion to the Coach Your Product Owner e-course, accessible at bit.ly/coachyourpo.
This week’s episodes are designed to equip Scrum Masters with essential tools to assist their Product Owners in mastering five key areas. Today, we unravel the secrets of conducting rapid experiments that speed up your learning and development cycles.
First: Defining Experiments and Their Purpose in Product Development
Let’s start by revisiting the Lean Startup methodology and its famed Build-Measure-Learn cycle. Lean Startup emphasizes that the purpose of “building” is not merely to deliver software but to validate hypotheses. Before running an experiment, it’s crucial to define what you’re trying to achieve, as discussed in Monday’s episode on how to define value.
Taking Amazon’s website as an example, suppose a team aims to boost the conversion rate for users who have added items to their cart. The hypothesis could be: “Removing shipping costs from the checkout overview will result in a higher conversion rate for people who’ve added an item to their cart.” This hypothesis, or belief, becomes the trigger for experimentation.