Viktor Didenchuk: Effective, Protective, Result-Oriented, The Traits of a Successful Scrum Product Owner

The Great Product Owner: Effective, Protective, Result-Oriented, The Traits of a Successful PO

When describing a great Product Owner and how they work, Viktor focuses first on effective communication; a great PO must clearly articulate what’s working and what isn’t to the team and stakeholders while fostering a reflective environment. Secondly, protection is essential; they must safeguard the team and product vision amidst constantly evolving technology, resisting the urge to chase every new trend. Finally, being result-oriented is vital; a great PO has a clear understanding of the desired outcomes and end state of the product. Viktor encapsulates this with the mantra, “It’s always the leader who is wrong, and it’s always the team who wins.”

The Bad Product Owner: The Blind PO, Focusing On Short-Term Requests Instead Of The Overall Product Vision

Viktor discusses a common anti-pattern in product ownership: the ‘blind PO’ who lacks a clear vision. This type of PO is overly preoccupied with politics and managing stakeholder requests, neglecting the broader product vision. They often focus solely on satisfying immediate customer demands, which can work for some but not all scenarios. This approach can lead to team demotivation. Viktor emphasizes the need for POs to reflect, ask probing questions, and truly ‘own’ the product, considering long-term goals and the product’s overall direction, rather than just short-term customer requests.

The Ultimate Guide to Supporting Product Owners as a Scrum Master

Are you having trouble helping the team work well with their Product Owner? We’ve put together a course to help you work on the collaboration team-product owner. You can find it at bit.ly/coachyourpo. 18 modules, 8+ hours of modules with tools and techniques that you can use to help teams and PO’s collaborate.

About Viktor Didenchuk

Viktor began his career as a Software Engineer in the mid 2010’s, before discovering a passion for coaching and facilitating value delivery. He currently serves as a Scrum Master at Lloyds Banking Group, the UK’s largest retail bank, where he contributes to the Agile transformation of a 60,000+ employee organization, navigating and sharing the challenges encountered.

You can link with Viktor Didenchuk on LinkedIn.

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Down-to-earth, hard-earned Scrum Masters lessons and the Tips from the Trenches e-book table of contents, delivered by email
Enter e-mail to download a clickable PO Cheat Sheet
This handy Coach Your PO cheat-sheet includes questions to help you define the problem, and links to handy, easy techniques to help you coach your Product Owner
Enter e-mail to download a clickable PO Cheat Sheet
This handy Coach Your PO cheat-sheet includes questions to help you define the problem, and links to handy, easy techniques to help you coach your Product Owner
Enter e-mail to download a checklist to help your PO manage their time
This simple checklist and calendar handout, with a coaching article will help you define the minimum enagement your PO must have with the team
Enter e-mail to download a checklist to help your PO manage their time
This simple checklist and calendar handout, with a coaching article will help you define the minimum enagement your PO must have with the team
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Internal Conference
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Read about Visualization and TRANSFORM The way your team works
NEW! FREE Product Owner Mini-Summit
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NEW! FREE Product Owner Mini-Summit
Join us for this new Mini-Summit featuring seven pre-recorded sessions handpicked from our most popular past events.