The Great Product Owner: Impact Mapping And Other Tools Great POs Use To Focus On Outcomes
In this episode, Robert discusses the attributes of a great Product Owner based on an energy company’s experience. The exemplary PO managed a budget, aimed to introduce new products, and emphasized impactful market presence. The PO’s coachability and commitment to improvement are highlighted, along with insights from Marty Cagan’s “Inspired.” A great PO, as outlined, prioritizes impact over outputs, maintains clarity on product goals and business vision, and employs tools like Impact Mapping for outcome-focused development.
The Bad Product Owner: Beyond Requirements, Rethinking Agile Product Ownership
In this episode, Robert identifies Product Owner (PO) anti-patterns, emphasizing that many POs don’t truly own a product. A common pitfall is when POs isolate themselves, detailing requirements independently and presenting them to the team for feedback. This approach creates a significant gap between development teams and POs, limiting the focus to “delivering requirements.” The episode recommends a shift in approach, encouraging POs to step away from detailed isolation and instead bring direct customer/end-user information to development teams.
The Ultimate Guide to Supporting Product Owners as a Scrum Master
Are you having trouble helping the team work well with their Product Owner? We’ve put together a course to help you work on the collaboration team-product owner. You can find it at bit.ly/coachyourpo. 18 modules, 8+ hours of modules with tools and techniques that you can use to help teams and PO’s collaborate.
About Robert Briese
Robert Briese, is an Agile Coach who’s seen it all. From startup stumbles to orchestrating massive Large-Scale Scrum feats, like BMW’s level 3 autonomous driving milestone. He’s on a mission to simplify the complex and help teams build adaptable, sustainable organizations. Buckle up for a wild, Agile ride with Robert!