Carmen discusses the critical mistakes organizations make when implementing change without adequate communication and employee involvement. She highlights how employees are often simply informed of new methods without any prior communication, creating resistance and disengagement. Carmen advocates for involving employees early in the change process, suggesting that representatives participate in the design phase and provide feedback on change plans. She emphasizes that Scrum Masters can grow by facilitating this involvement, encouraging co-creation of change through approaches like Lean Change Management. Carmen also shares a practical tip: involve your biggest critics in the change design, transforming them from obstacles into co-creators of the solution.
Self-reflection Question: How might you better involve team members in designing change processes rather than simply announcing changes to them?

🚀 Global Agile Summit 2025
Join us in Tallinn, Estonia, from May 18th – 20th, 2025, for an event that will inspire, challenge, and equip you with real-world Agile success stories.
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About Carmen Jurado
Carmen describes herself as an “agile storyteller” and has spoken at multiple agile conferences, covering topics such as psychological safety and imposter syndrome. Known for her enthusiasm and creativity, Carmen enjoys designing her own gamified retrospectives. She is an agile coach and business agility trainer, and is also active in the non-profit organization Women in Agile.
You can link with Carmen on LinkedIn.

Recovering from failure, or difficult moments is a critical skill for Scrum Masters. Not only because of us, but also because the teams, and stakeholders we work with will also face these moments! We need inspiring stories to help them, and ourselves! The Bungsu Story, is an inspiring story by Marcus Hammarberg which shows how a Coach can help organizations recover even from the most disastrous situations! Learn how Marcus helped The Bungsu, a hospital in Indonesia, recover from near-bankruptcy, twice! Using Lean and Agile methods to rebuild an organization and a team! An inspiring story you need to know about!
Kirsi is a wanna-be neuroscientist and wanna-be full-stack developer who, in real life, ended up as an Agile coach. She is passionate about sparking and enabling learning and unlearning, working together across boundaries, and focusing on the essential. Her favorite question is “Why?” and she is fascinated by the complexity of simplicity.
As Scrum Master we work with change continuously! Do you have your own change framework that provides the guidance, and queues you need when working with change?
Patty Aluskewicz is an Agile Coach for PwC and the founder of Agile Mindset Consulting. With over 15 years of experience, she assists businesses and their employees in building fundamental Agile and Scrum skills, improving team dynamics and communication, and successfully implementing organizational change.
Michael a Berlin-based Agile Coach for teams, roles and organisations around software based product development. Michael invented “the taskboard” on his own, which ignited his working agile by conviction some 13 years ago.